Ryan James Endaya

Data-driven SEO specialist and content strategist with proven expertise in organic search optimization, keyword research, link building/backlinking, and regulatory content development. Experienced in executing SEO-optimized content strategies, managing brand reputation across digital channels, and leveraging AI-assisted workflows to scale content production. Track record of delivering high-performing, search-optimized copy in regulated environments (healthcare, legal, government verticals).

Back-End Appointment Specialist (MedSpa Clinical Services) at CXR Systems, Canada (2026-07 – Present)

• Manage a high volume of warm leads and prospects for skin rejuvenation and related treatments through different channels: Instagram, Facebook, SMS
• Responsible for booking appointments and managing MedSpa calendars and pipelines such as contacts and deliverables.
• Collecting advance deposits through E-transfer links and other payment methods and services.

Customer Service Advocate (Healthcare Inbound Account) at Conduent, Malvar (2026-02 – 2026-07)

• Manage a high volume of inbound communications with pharmacies and prescribers, practicing HIPAA verification, ensuring accurate, on-brand, and timely responses in a regulated environment
• Resolve premium, reimbursement, and payment-system discrepancies, protecting customer trust and account accuracy through the ticketing system
• Identify and escalate misleading marketing claims, contributing to a 5% reduction in insurance complaints — direct experience spotting and correcting brand-damaging messaging

Customer Service Advocate (Healthcare Inbound Account) at ResultsCX, Lipa City (2025-08 – 2026-01)

• Coordinated with affiliated pharmacies and primary care providers (PCP) to process medications accurately and on schedule
• Managed monthly premiums and reimbursements, resolving discrepancies in automated payment systems
• Processed exception requests for insured members for medical equipment, test kits, and vaccines

Telemarketer and Lead Generation Specialist (Home Improvement) at Cynet Virtual Advantage, Apalit, Pampanga (2024-10 – 2025-05)

• Executed outbound campaigns marketing solar installations and home improvement services in CA, qualifying prospects (Spanish and CA warm leads), and scheduling appointments using Zoho
• Grew Accessory Dwelling Unit (ADU) sales by 4% through consistent messaging and audience targeting
• Averaged 1–4 successful transferred appointments daily against team quota, demonstrating consistent campaign-performance results

SEO and Backlinking Outreach Specialist (Project-Based) at Heys Physiotherapy UK (2024-06 – 2025-08)

• Executed end-to-end backlink outreach campaigns by identifying authoritative, niche-relevant websites and building relationships with editors, webmasters, and content publishers.
• Conducted prospect research, website qualification, and backlink opportunity analysis based on domain authority, relevance, traffic, and spam metrics.
• Monitored acquired backlinks to verify indexing, placement accuracy, and link quality while maintaining organized outreach and publication trackers.

Senior Web Writer at Writefulness OPC, Makati City (2022-07 – 2025-08)

• Produced SEO-compliant content across government and legal verticals, including U.S. state auto insurance, driver's licensing, and traffic violation topics, built on keyword and audience-intent research
• Developed FAQ sections based on keyword research and user intent to increase SERP visibility and qualify for rich results.
• Audited websites for technical SEO issues, including crawlability, indexing, Core Web Vitals, broken links, redirects, duplicate content, and canonicalization

Bachelor of Arts in Psychology (Coursework) – Manuel S. Enverga University Foundation – Candelaria Inc. (2022-06 – 2022-07)