Sonia Nesperos

Data Research & Lead Generation Specialist with 2+ years of experience in B2B research, lead generation, contact sourcing, data validation, and database management. Skilled in LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Hunter.io, Excel, and Google Sheets. Detail-oriented, organized, and focused on delivering accurate, actionable data.

Sales Funnel Strategist / Designer at Freelancer (2025-02 – Present)

• Conduct audience and prospect research to support lead-generation and sales campaigns.
• Organize prospect and customer information for marketing and business development activities.
• Develop lead-generation strategies based on target-market and customer research.
• Create landing pages, lead magnets, and email sequences to support lead acquisition.
• Manage digital information and research data across multiple marketing projects.

Data Sourcing / Research Specialist at BisCred (2021-05 – 2023-12)

• Conducted B2B company and contact research to identify prospects and decision-makers.
• Collected, organized, and maintained accurate prospect databases.
• Performed data validation, cleaning, enrichment, and deduplication.
• Cross-checked information across multiple sources for data accuracy.
• Conducted online research and data mining based on project requirements.
• Managed research tasks independently while meeting deadlines and quality standards.

Bachelor of Science in Business Administration in Marketing