Facebook Advertiser (Media Buyer) - Bay & Chay Pte Ltd - Remote (Singapore)
(2016-01 - 2018-12)
- Manage and optimize Facebook ad campaigns.
- Audience research, create targeted ad sets, and continuously test and refine campaigns.
- Analyze campaign performance data and provide regular reports and recommendations.
- Collaborate with the team to develop effective processes.
- Proven experience running successful Facebook ad campaigns in the dropshipping industry.
- Strong understanding of Facebook Ads, audience targeting, and campaign optimization tailored to each product.
- Implement A/B testing methodologies and test a variety of creatives to optimize ad performance and maximize ROI.
- Continuously monitor campaign performance metrics (e.g., CTR, CPC, ROAS) and make data-driven decisions to improve results.
- Manage advertising budgets effectively to ensure optimal allocation and maximum ROI.
- Monitor spending patterns and adjust budget allocations based on campaign performance and client objectives.
- Ability to analyze campaign data to improve performance
- Customer Service (Handled Email inquiries, Facebook comments, and messages) for 2 months.
- Direct Report to Owner
Facebook Digital Marketing Strategist and Team Lead | Business Owner - Trendiscovery
(2018-01 - 2020-12)
- Develop, implement, and manage Facebook advertising campaigns.
- Optimize ad spend for maximum ROI by analyzing campaign metrics.
- Conduct A/B testing to determine best-performing ad creatives.
- Collaborate with the team to brainstorm and implement creative marketing strategies tailored to individual products.
- Segment audiences and curated ad messaging to effectively communicate with different customer personas.
- Conduct targeting research and ad creative development to optimize campaign performance.
- Monitor and analyze campaign performance data to identify trends, insights, and opportunities for optimization.
- Optimize campaigns to improve key performance indicators (KPIs) such as lowering ad cost (CPP) and maximizing return on ad spend (ROAS).
- Collaborate with each department to ensure campaign objectives are met.
- Staying up-to-date with industry trends, best practices, and platform updates to enhance campaign effectiveness and innovation.
- Strong analytical skills with the ability to interpret data and make data-driven decisions to optimize campaign performance and increase return on ad spend (ROAS).
- Manage advertising budgets effectively to ensure optimal allocation and maximum ROI.
- Contribute ideas and skills to help the company excel as a growing business/team, and encourage an environment of innovation and collaboration.
- Detail-oriented with strong organizational and time management skills.
- Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
- Product Research
- Orders Fulfillment from Shopify to Oberlo
- Create Basic Shopify Store
- Tailored Customer Service Quick Replies based on each product's inquiries.
Facebook Digital Marketing Strategist and Team Leader | Business Owner - THEVENDEE ONLINE STORE | Brand Distribution (Philippines) - Philippines
(2020-01 - 2024-12)
As the Owner and Facebook Ads Media Buyer for brands in Skincare, Personal Care, Hair Care, and Food Supplements, I've built, scaled, and optimized multiple high-performing ad campaigns from the ground up. My work blends data-driven strategy with creative execution to consistently deliver profitable results across diverse product lines.
- Campaign Strategy & Execution: Plan, launch, and manage full-funnel Facebook ad campaigns focused on conversion, retention, and profitability.
- Budget Optimization: Manage and allocate ad budgets efficiently to maximize ROAS while reducing cost per purchase (CPP).
- Performance Analysis: Leverage data insights to make strategic adjustments, ensuring continuous performance improvement and scalability.
- A/B Testing & Creative Iteration: Run systematic tests on creatives, copies, and audiences to identify top-performing combinations.
- Audience Targeting & Segmentation: Build precise customer segments and tailor ad messaging for maximum relevance and engagement.
- Creative Strategy: Collaborate with the creative team to develop visuals and copy that convert: aligning messaging with customer psychology and brand voice.
- Scaling & Optimization: Identify winning campaigns and scale them sustainably while maintaining profitability.
- Trend Monitoring: Stay ahead of Facebook algorithm updates, market shifts, and emerging strategies to maintain competitive advantage.
- Product Marketing: Deep experience managing and marketing multiple product lines in beauty and wellness niches.
- Data-Driven Decision Making: Strong analytical skills in interpreting performance metrics to drive strategic optimizations.
- Cross-Functional Collaboration: Work closely with content creators, copywriters, and strategists to ensure cohesive campaign performance.
- Entrepreneurial Leadership: As a business owner, oversee operations, creative direction, and growth initiatives to achieve long-term brand success.
- Create Basic Shopify Store (Per Brand)
- Tailored Customer Service Quick Replies based on each product's inquiries (Pancake & Manychat)
- Handled all departments
Experienced Facebook Ads Media Buyer | E-commerce Growth Specialist - Self-employed
(2025-01 - 2026-04)
Worked independently as a Facebook Ads Media Buyer and E-commerce Growth Specialist, managing and scaling multiple e-commerce brands in the beauty, wellness, personal care, and consumer product space. I handled the entire paid media process, from planning and launching campaigns to scaling and optimization with a strong focus on profitability, consistency, and long-term growth.
- Planned, launched, and managed full-funnel Facebook ad campaigns, covering cold traffic, retargeting, and scaling.
- Built campaign structures that aligned with Meta's algorithm and real buyer behavior.
- Ran ongoing tests on creatives, hooks, offers, audiences, and landing pages to find what truly converts.
- Managed daily ad spend while keeping profitability front and center.
- Scaled winning campaigns carefully to avoid performance drops and ad fatigue.
- Shifted budgets based on ROAS, cost per purchase, and overall efficiency.
- Tracked key metrics such as ROAS, CPA/CPP, CTR, CPC, AOV, and conversion rate.
- Used performance data to make clear, informed decisions at scale.
- Spotted funnel issues early and applied practical optimizations to improve results.
- Helped shape creative angles and messaging based on customer psychology and buying intent.
- Worked closely with creatives to improve ads using real performance feedback.
- Cut underperforming ads quickly and focused spend on proven winners.
- Researched and tested new audiences to unlock scalable growth.
- Built and refined custom, lookalike, and interest-based audiences.
- Tested new markets while keeping campaign performance stable.
- Oversaw Shopify store setups and optimizations to support paid traffic.
- Ensured the store experience matched the ad promise to improve conversions.
- Supported the overall customer journey to reduce friction and increase sales.
- Worked as a growth partner, not a task-based assistant.
- Took full ownership of ad performance and results.
- Focused on building profitable, scalable systems, not short-term wins.
