Wyline

Senior marketing and operations professional with 10+ years of experience leading cross-functional digital marketing initiatives, coordinating specialist teams, managing campaign and website operations, and building the processes, systems, and reporting structures that keep marketing execution moving. Experienced across marketing operations, project management, CRM and lifecycle workflows, website and SEO operations, paid media, content production, analytics, campaign delivery, and executive reporting. Skilled at translating business and leadership objectives into structured workflows, assigning priorities across creative and technical resources, identifying bottlenecks, documenting SOPs, monitoring KPIs, and keeping distributed teams accountable to deadlines and deliverables.

Hands-on experience with HubSpot, WordPress, GA4, Google Search Console, Google Tag Manager, Semrush, Ahrefs, Screaming Frog, Meta Ads, Google Ads, LinkedIn Ads, The Trade Desk and DV360, with a strong understanding of how marketing technology, content, creative, paid media, CRM, websites, analytics, and operations work together. Known for bringing structure to fast-moving marketing environments and operating effectively between senior leadership and execution teams.

Global Marketing Director / Marketing Operations & Digital Strategy Lead - LTC GLOBAL / LTC SOFTWARE SOLUTIONS

(2023-05 - 2026-08)

Led marketing strategy, operations, campaign execution and digital infrastructure across a portfolio that included LTC Software Solutions, LTC VDC and AVI8, supporting primarily U.S.-market initiatives.

• Translated executive and business objectives into actionable marketing plans, campaign priorities, timelines and deliverables across multiple business lines.
• Coordinated cross-functional work spanning content, SEO, websites, creative production, CRM, digital campaigns, video and technical development.
• Served as the operational bridge between leadership and execution resources, ensuring priorities were clearly communicated, dependencies identified and projects moved through completion.
• Managed website and WordPress initiatives, coordinating technical improvements, content updates, SEO requirements and developer implementation.
• Directed SEO strategy using Google Search Console, GA4, Semrush, Ahrefs and Screaming Frog to identify technical, content and search-performance opportunities.
• Achieved a Page 1 Google ranking for a targeted LTC Software Solutions page within approximately one week of optimization.
• Managed CRM and marketing workflows supporting audience communication, campaign execution, customer journeys and lead management.
• Developed content strategies and coordinated production of website content, marketing collateral, executive communications and video assets.
• Oversaw campaign reporting and translated marketing data into actionable recommendations for leadership.
• Built and improved workflows, documentation and repeatable processes to increase consistency across marketing activities.
• Coordinated external and internal resources, including developers, creatives, content contributors and other stakeholders.
• Supported video and content operations for LTC VDC events and digital channels.
• Managed multiple concurrent initiatives while balancing strategic priorities, deadlines and changing business requirements.

Global Digital Marketing / Campaign & Marketing Operations - F45 TRAINING

Supported global and multi-market digital marketing initiatives for the international fitness brand, working across campaign operations, paid media, creative, content, analytics and cross-functional execution.

• Managed and coordinated digital campaigns across international markets and multiple advertising platforms.
• Worked with specialist teams and stakeholders across creative, paid media, content and digital marketing functions.
• Managed programmatic advertising initiatives using The Trade Desk (TTD) and DV360, including campaign coordination, audience strategy, optimization and reporting.
• Supported LinkedIn Ads and other paid digital initiatives.
• Coordinated campaign assets, requirements, timelines and execution across internal and external stakeholders.
• Worked with Mark Wahlberg's PR and marketing team on collaborative marketing initiatives and associated campaign requirements.
• Supported development and production of YouTube, social, advertising and other video assets.
• Used performance data and analytics to identify opportunities and inform campaign decisions.
• Supported global brand consistency while adapting campaigns for different markets and audiences.
• Coordinated digital marketing projects involving multiple specialists, deliverables and dependencies.

Team Lead – Inbound Sales & Operations - EXPEDIA

Promoted from frontline agent into team leadership after consistently achieving strong conversion performance.

• Led and mentored a team of approximately 16 agents, providing coaching, performance guidance and day-to-day operational support.
• Monitored individual and team KPIs and identified performance gaps requiring coaching or process intervention.
• Maintained personal conversion performance above 50% for approximately eight consecutive months prior to promotion.
• Managed workload, escalations, quality standards and operational priorities in a high-volume environment.
• Conducted coaching and supported employee development to improve consistency and performance.
• Developed strong experience in people leadership, accountability, KPI management and structured operational execution.