Adila .

High-impact Virtual Letting Agent managing the complete tenancy lifecycle for a UK residential agency operating across Manchester and Leeds. Dual-role professional with a proven track record of maintaining 100% compliance with UK tenancy laws while simultaneously executing a comprehensive Local SEO strategy. Expert in navigating the "Neighborhood Authority" model to drive landlord instructions and tenant leads through organic search.

Virtual Letting Agent & SEO Manager at House of Lettings (2025-01 – Present)

• Operations & Compliance: Manage the full tenancy pipeline from portal inquiry to move-in across two major UK cities.
• Lead Qualification: Respond to and qualify inbound leads from Zoopla, Rightmove, and company websites.
• Legal Documentation: Execute tenancy agreements, Right to Rent checks, and DPS deposit registrations within statutory 30-day windows.
• City Liaison: Coordinate council tax notifications and change-of-occupancy for Manchester and Leeds local authorities.
• Local SEO Mastery: Developed a neighborhood-level SEO strategy from scratch, targeting high-intent landlord and tenant keywords.
• GBP Optimization: Manage Google Business Profile listings, resulting in improved visibility through consistent posting, photo management, and review generation.
• Content & Analytics: Plan and write monthly blog posts and monitor technical performance via Google Search Console.

BS Hons Microbiology