Afshan Arif khan

Highly motivated E-Commerce Specialist with over 5 years of professional experience managing and scaling online stores across Amazon, TikTok Shop, and Daraz marketplaces. Proven ability to conduct advanced product research, competitor analysis, and listing optimization using industry-leading tools. Experienced in managing TikTok Shop operations for the UK and US markets, including influencer collaborations, paid advertising campaigns, and GMV performance tracking.

Strong analytical mindset combined with hands-on execution of marketplace strategies that drive traffic, improve conversions, and grow brand presence internationally.

TikTok Shop Virtual Assistant - TikTok Shop Operations - Pakistan, Lahore

(2023-01)

Remote

• Conducted comprehensive product research across trending TikTok categories using market demand analysis and competitor insights to identify high-potential products suitable for the UK and US markets.
• Managed influencer collaboration campaigns by identifying niche creators, negotiating partnerships, coordinating promotional timelines, and tracking campaign performance across multiple product launches.
• Created optimized product listings with compelling titles, keyword-rich descriptions, structured bullet points, and optimized visuals to improve discoverability and customer engagement.
• Monitored daily GMV performance and advertising analytics, adjusting campaign strategies, product pricing, and promotional offers to maintain strong marketplace competitiveness.

Amazon Private Label Specialist - UET University Startup Project - Pakistan, Lahore

(2021-04)

• Performed advanced product hunting using Helium 10, Jungle Scout, and SellerApp to evaluate demand, competition level, and profitability before recommending new product opportunities.
• Conducted detailed competitor analysis, including listing audits, pricing comparison, review sentiment analysis, and marketing strategies to identify differentiation opportunities.