Zohaib Ahmed
Senior SEO Specialist (SEO Department Lead)
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About
Senior SEO Specialist with 5+ years of experience leading end-to-end SEO for client websites across Shopify, WordPress, marketplace, and custom-built platforms. I specialize in technical SEO, on-page optimization, schema markup, Shopify theme-level (Liquid) optimization, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and local SEO for US businesses, including Google Business Profile setup and optimization. I currently lead the SEO department at Leen Design Studios, independently managing strategy, execution, and reporting.
Pursuing a BS in Commerce (Marketing) at the University of Karachi, I combine analytical thinking with digital marketing skills to deliver measurable organic growth.
Experience
Senior SEO Specialist (SEO Department Lead) at Leen Design Studios (2026-04 – Present)
- Lead the SEO department and independently manage SEO strategy and delivery for 6–7 completed client projects.
- Shopify: Handle full Shopify SEO, including collection and product page optimization, and direct edits to Liquid theme files to fix titles, meta tags, headings, canonicals, and structural SEO issues.
- E-commerce and marketplace: Optimized e-commerce stores and a marketplace website, covering category and product structure, internal linking, and indexation.
- WordPress (service-based websites): Managed on-page and technical SEO for service websites, including schema markup implementation.
- Custom websites: Reviewed HTML/CSS code to identify and recommend SEO fixes on custom-built websites, working with developers on implementation.
- Implement structured data (JSON-LD) such as Organization, Product, Service, FAQ, and Breadcrumb schema, where relevant to each site.
- AEO and GEO: Optimize content and site structure for AI-driven search, including Google AI Overviews, ChatGPT, and Perplexity, using clear question-and-answer formatting, FAQ and entity-focused content, and structured data so brands are cited in answers.
- Local SEO (USA): Create and fully optimize Google Business Profiles for US-based businesses, including category and service selection, descriptions, photos, posts, and Q&A, along with NAP consistency, local citations, and location-focused landing pages.
- Perform technical SEO: site audits, crawl and indexation fixes, site speed and Core Web Vitals improvements.
- Plan and oversee complete website redesigns built to be SEO-friendly, covering site structure, URLs, and page-level optimization.
- Write and optimize content for each client's business niche, using AI tools with human editing for quality and search intent.
- Prepare monthly performance reports, detailed audit reports, and recommendation reports.
Education
BS in Commerce (Marketing) – University of Karachi
