Khurram Hanif

Senior SEO professional with team lead capability and 4+ years of experience in keyword research, on-page optimization, content strategy, competitor analysis, and organic growth. Experienced in leading SEO execution, mentoring team members, and managing workflows, with current exposure to AEO, GEO, and AI-assisted search optimization.

Senior Marketing Executive at Wellows - Disrupt (2025-03 – Present)

• Led SEO, AEO, and GEO initiatives to improve search visibility across traditional and AI-driven search environments.
• Executed keyword and content optimization strategies for competitive brand and category terms.
• Developed content briefs and page-level recommendations to improve rankings and organic discoverability.
• Used performance insights and AI-assisted workflows to improve search execution and content efficiency.

Senior SEO Executive at WebAffinity - Gaditek (2023-05 – 2025-03)

• Utilized various SEO tools such as SEMRush, Ahrefs, and Screaming Frog.
• Conducted competitor analysis to identify gaps in strategy.
• Optimized website meta data, headers, and URL structures.
• Lead a team of SEO specialists, delegating tasks and ensuring project deadlines are met.
• Promoted to Interim Team Lead within 6 months of tenure.
• Managed a team of 4, achieving a 30% increase in efficiency.
• Coached & mentored 2 interns, resulting in both exceeding performance.
• Coordinated cross-functional SEO initiatives to streamline workflows, increasing team efficiency and accelerating project delivery timelines.

SEO Intern at WebAffinity - Gaditek (2023-01 – 2023-03)

• Collaborated with the content team to create high-quality, SEO-friendly articles.
• Stayed up-to-date with industry trends and algorithm updates.
• Improved user experience by analyzing site navigation.

SEO Executive at Freelance (2022-03 – 2022-12)

• Conducted in-depth competitor analysis to identify opportunities for improving website visibility and performance.
• Developed targeted outreach campaigns for acquiring high-quality backlinks from authoritative sites within the industry niche.

SEO Executive at GrowEn Solutions (2021-11 – 2022-02)

• Assisted with keyword research and on-page SEO tasks.
• Updated meta titles, descriptions, and website content for SEO.
• Monitored keyword rankings and website performance using SEO tools.

Bachelors in Computer Science – Iqra University (2017-08 – 2021-11)

Pre Engineering – NCR College of Emerging Technologies (2014-04 – 2016-12)