Ali Raza

I'm an SEO Executive with a strong passion for search engine optimization, digital growth, and data-driven marketing. I have experience in developing and executing effective SEO strategies that improve organic visibility, enhance website performance, and drive qualified traffic. I'm skilled in keyword research, on-page optimization, technical SEO audits, competitor analysis, link-building, and performance tracking.

I leverage industry-leading SEO tools to identify growth opportunities and deliver measurable results. I'm committed to staying ahead of search engine trends and helping businesses strengthen their online presence through sustainable SEO practices.

SEO Executive at Golden Keystone (2025-01 – Present)

• Conducted comprehensive keyword research and competitive analysis to optimize on-page and off-page SEO strategies for packaging-related keywords.
• Created and implemented link-building strategies to improve domain authority and search engine rankings.
• Managed and monitored Google Search Console and Google Analytics to track website performance, resolve indexing issues, and improve organic traffic.
• Collaborated with content and design teams to ensure SEO best practices are followed in website structure, meta tags, headings, and content creation.
• Regularly performed SEO audits and provided actionable recommendations to enhance website health and visibility.
• Improved organic keyword rankings and increased monthly website traffic through targeted SEO campaigns.

Content Creator & Video Presenter at Golden Keystone (2025-01 – Present)

• Created and edited short-form video content for social media platforms.
• Performed as an on-screen presenter and actor in promotional and educational videos.
• Collaborated with the creative team to develop engaging content ideas and video concepts.
• Assisted in script execution, video production, and content optimization.
• Ensured all content aligned with brand messaging and marketing goals.
• Contributed to audience engagement and brand awareness through high-quality video content.

SEO Executive at Asfper Soft (2022-12 – 2024-12)

• Conducted comprehensive keyword research and competitor analysis to optimize content for search engines.
• Built high-quality backlinks through outreach, guest posting, and directory submissions to improve domain authority.
• Monitored and analyzed website performance using tools like Google Search Console and Google Analytics.
• Developed and implemented on-page and off-page SEO strategies tailored to client goals.
• Regularly audited websites to ensure technical SEO health, including crawlability, indexing, and mobile responsiveness.
• Collaborated with content writers and developers to ensure SEO best practices were followed across all digital assets.
• Tracked and reported SEO KPIs such as traffic, rankings, bounce rate, and conversion metrics.

SEO Internship at Tech HUB - Saddiq Trade Center Gulberg 3 Lahore Cantt (2022-02 – 2022-07)

Motivated SEO intern with a passion for digital marketing, keyword research, and content optimization. Skilled in on-page and off-page SEO techniques to improve website visibility and organic rankings. Eager to learn and contribute to achieving measurable growth in online presence.

Bachelors in Science in Information Technology – Virtual University of Pakistan (2025)

Intermediate in ICS Physics – Government college Saddar (2022)

Matriculation in Computer Science – Askari Public School System (2020)