Areeb Zulfiqar

SEO & Local Search Strategist | 3+ years in on-page, off-page, technical SEO with expertise in content optimization and Google Business Profile. Proficient in Google Analytics, Search Console, SEMrush, Screaming Frog, and Moz. Skilled in data-driven strategies to boost traffic, rankings, and leads. Experienced in link-building, geo-targeted campaigns, social media marketing, and paid ads to deliver measurable ROI and growth.

SEO Executive at Quality Resource Private Limited (2025-06 – Present)

• Optimized GBPs, citations, local listings to improve search visibility.
• Geo-targeted content to attract local audiences and boost traffic.
• Analyzed local ranking reports to identify growth opportunities.
• Strategized with local SEO teams with clear recommendations.

SEO Specialist at Nodlays (2024-07 – 2025-05)

• Optimized On page SEO elements for keyword relevance & intent.
• Built quality backlinks via outreach to strengthen domain authority.
• Optimized site speed, crawlability, and indexing for technical SEO.
• Conducted audits and traffic analysis with GA, GSC, and SEMrush.

SEO Expert at Octopus Communications (2023-01 – 2024-06)

• keyword research & competitors to find high intent opportunities.
• Optimized on-page, site structure, and internal links for SERP growth.
• Built authority backlinks via outreach and digital PR.
• Audited sites with GA, GSC, SEMrush, and Ahrefs to boost traffic.

MSC Marketing in Marketing – NCBA&E (2021 – 2023)

Bcom IT in IT – University Of The Punjab (2018 – 2020)