Ameen Sikander

Bilingual Arabic-English Marketing and Business Development Specialist with 5+ years driving lead generation, client acquisition, and digital campaign execution across GCC and Middle Eastern markets. Experienced in marketing IT solutions, Odoo ERP, and digital transformation services for Saudi Arabia, UAE, and broader Gulf audiences, with deep expertise in B2B outreach, Arabic content localization, market segmentation, CRM coordination, and sales enablement.

Marketing & Business Development – IT Solutions at Aman Albilad Systems (2026-02 – Present)

• Develop and execute marketing strategies for IT solutions, Odoo ERP, websites, and digital transformation services, generating 15+ qualified inbound leads per month across Saudi and GCC markets.
• Produce Arabic and English content for GCC audiences — LinkedIn posts, website copy, campaign messaging, and thought-leadership articles that improved organic search visibility by 20%.
• Build and deliver sales enablement materials including pitch decks, case studies, and proposal content, supporting a 30% faster sales cycle.
• Run B2B lead-generation and CRM follow-up across LinkedIn, WhatsApp, referral networks, and Etimad tender submissions, ensuring prospect follow-up within 24 hours.
• Conduct market segmentation and competitor research across Saudi and GCC markets to identify audience clusters and service positioning opportunities.
• Translate and localize business, marketing, and technical documents from English to formal and colloquial Arabic for all GCC communications.

Arabic Marketing & Sales Executive at Creatif Soft (2025-10 – 2026-02)

• Drove revenue growth across GCC markets for digital services, closing 10+ new accounts within 4 months and building a pipeline of 50+ Gulf-based prospects.
• Consulted with prospects in Arabic and English across UAE, KSA, Oman, Qatar, Kuwait, and Bahrain, achieving a 35% proposal-to-close rate.
• Owned the full B2B sales cycle from lead qualification and proposal submission through negotiation, closing, and project handover.
• Researched Gulf market demand, pricing benchmarks, and competitor offerings to sharpen service positioning and proposal pricing.
• Localized all sales and proposal communication from English to formal and colloquial Arabic, ensuring cultural accuracy and tone alignment.

Senior Account Manager at Lane 12 (2024-11 – 2025-10)

• Directed 10+ Middle Eastern client accounts including Mazda Oman, Geely Oman, JAC Oman, Isuzu Oman, and Bridgestone Oman, overseeing campaign planning, approvals, and client communication.
• Built Arabic-focused marketing strategies that increased regional campaign relevance by 35% and grew audience engagement by 40% through localized messaging.
• Led creation of 250+ social media content pieces and localized 200+ marketing assets into Arabic, maintaining brand tone and cultural nuance across all channels.
• Produced monthly performance dashboards that identified optimization opportunities, lifting campaign engagement by 20–30% over six months.
• Coordinated cross-functional delivery across design, strategy, media, and content teams, achieving 100% on-time campaign delivery with zero client escalations.

Digital Media Manager at Lane 12 (2023-09 – 2024-11)

• Supervised digital media and social media operations across 8+ regional accounts, growing average account engagement by 30% quarter-over-quarter.
• Designed social media strategies, content calendars, and digital communication frameworks aligned with each client's quarterly objectives.
• Handled Arabic and English content adaptation for GCC audiences, ensuring cultural relevance and brand consistency across every campaign asset.
• Prepared monthly performance reports with actionable insights covering reach, engagement, leads, and content effectiveness.

Arabic Copywriter & Customer Support Specialist at Lane 12 (2020-08 – 2023-09)

• Produced 500+ Arabic content assets for 15+ clients over three years — social media posts, blogs, captions, and marketing copy — maintaining 95% client satisfaction and converting inbound interactions into 20% more qualified leads.
• Localized 200+ website and marketing assets from English to Arabic, maintained content calendars and performance trackers, and contributed to monthly reports that helped reduce revision turnaround by 30%.

Customer Support Executive / Team Lead – Arabic Support at IBEX – Careem UAE Project (2019-07 – 2020-08)

• Led a team of 12 Arabic support agents for the Careem UAE project, achieving 90%+ first-contact resolution rate and consistently hitting SLA targets.
• Ran coaching sessions that improved team quality scores by 15%, onboarded 20 new agents in Lahore, and reported weekly performance insights to line management.

Intermediate in Commerce in I.Com – Pakistan International School Jeddah (PISJ Azizia) (2017)