Areesha Ch

Dynamic and results-driven administrator/ HR head with over 10 years of experience in leading organizations, corporate teams, and business ventures to achieve strategic goals. Proven expertise in business administration, public relations, and corporate communications. Adept at fostering strong relationships with stakeholders, managing cross-functional teams, and developing strategic initiatives that enhance organizational growth and visibility.

Strong leadership abilities, with a focus on driving operational efficiency, optimizing resources, and ensuring the organization's mission and vision are met.

Executive Director (Admin & HR) - The Life Residencia

(2021-01 - 2025-04)

Lead a dynamic organization of 150 employees, overseeing day-to-day operations, including recruitment, trainings, onboarding, performance evaluation budgeting, and business strategy to achieve organizational goals. Manage annual budgets of 500 million, ensuring financial sustainability through cost optimization and revenue-generating initiatives.

• Develop and execute public relations and communications strategies that enhance brand reputation and visibility.
• Cultivate relationships with key stakeholders, including investors, government officials, media representatives, and board members, to secure funding and align interests.
• Provide mentorship and coaching to senior leadership, fostering a collaborative work culture while improving team performance and morale.
• Regularly liaise with the Board of Directors, providing updates on financial health, strategic direction, and operational performance.

Director Operations - Shan Builders and Developers

(2018-01 - 2021-12)

• Assisted in the development and implementation of the strategic vision and goals of the organization.
• Managed internal and external communications to ensure consistent messaging across all channels.
• Increased media presence and enhanced public perception through successful press releases, events, and partnerships.
• Led fundraising efforts that resulted in securing significant donor investments, driving long-term sustainability.
• Played a key role in crisis management, providing direction and communication during challenging situations.

Branch Manager - Channel Tek

(2012-01 - 2018-12)

• Developed and implemented comprehensive revenue generation strategies to strengthen organizational goals.
• Consistent roadmaps to expand market reach.
• Human resource management, conducting employee training.
• Cultivated and maintained strong client relationships, ensuring consistent and positive service delivery.
• Organized successful community outreach programs and events, fostering goodwill and brand recognition.

Visiting Faculty - Sarhad University

(2018-01 - 2020-12)

• Principles of Accounting

Visiting Faculty - Arid University

(2018-01 - 2019-12)

• Financial Management
• E. Commerce

M.Phil. - Business Administration - Iqra University (2018-01)

Master of Business Administration - MBA - Sarhad University (2009-01)

Certified Business Director - LUMS University