Head of Operations (IT & Digital) / Project Manager - Digital Marketing - Luxury Classics Jewellery Trading LLC - Dubai, UAE
(2025-07 - 2026-07)
- Led the end-to-end digital marketing strategy, including brand development, Meta advertising (live streaming and follower growth campaigns), website management, social media strategy, and integrated promotional initiatives to drive business growth.
- Managed the full recruitment lifecycle by creating job advertisements, screening and interviewing candidates, coordinating hiring processes, and overseeing visa applications and labor contract documentation.
- Directed procurement and vendor management for branded packaging, printed materials, and office collateral, ensuring high quality, cost efficiency, and on-time delivery of jewellery boxes, stationery, letterheads, mailer bags, shopping bags, seal stickers, envelopes, and other marketing assets.
- Oversaw IT infrastructure and technical operations, including network administration, internet and Wi-Fi setup and configuration, software installation, system troubleshooting, and implementation of technology solutions to support business operations.
Vice President - Brand Promotion - SysCrowd / Crest Tower - Karachi, Pakistan
(2024-02 - 2025-06)
- Managed brand promotion campaigns across online education, real estate investment, trademark services, and CRM/ERP solutions
- Reduced cost-per-lead through AI-driven optimisation, audience segmentation, and systematic A/B testing on budgets up to $10,000/day
- Prepared weekly and monthly KPI reports (ROI, CTR, CPA, CPL, ROAS) with strategic recommendations, reporting directly to the Chairman/CEO
Senior Account Manager / Digital Project Manager (Hybrid) - Invictus Star Technology - Dubai, UAE
(2020-09 - 2025-06)
- Served as main client point of contact across a 4+ year engagement, aligning digital strategy with business goals
- Managed a multi-disciplinary team spanning SEO, Google Ads, Meta Ads, LinkedIn Ads, Twitter Ads, social media, and copywriting
- Planned, executed, and optimised multi-channel campaigns; presented actionable ROI reports to clients
Head of Digital Marketing / Digital Marketing Manager - KoderLabs Inc. - Karachi, Pakistan
(2020-09 - 2023-10)
- Built and led a 26-member marketing team serving UAE, USA, and European clients
- Scaled monthly client revenue from under $1,000 to over $50,000+ through integrated SEO, paid media, CRO, email marketing, web design, and e-commerce strategy
- Delivered campaigns across real estate, F&B, fintech, fashion, travel & tourism, and healthcare sectors; managed client communications, proposals, and team development
Account Manager - Google - Dubai, UAE
(2020-09 - 2021-08)
- Managed and supported enterprise clients running paid campaigns across Google Search and Display Networks, ensuring alignment with objectives and best practices
- Delivered optimisation guidance, strategic insights, and training sessions on Google Ads tools
- Assisted clients in improving CTR, CPC, and conversion rates through refined targeting
Founder & CEO - WomenWear.pk - Pakistan
(2018 - 2021)
Women's Fashion E-Commerce Brand
- Founded and scaled one of Pakistan's leading women's fashion e-commerce brands - owning product sourcing, inventory, digital marketing, and customer experience end-to-end
- Built and managed the full e-commerce platform: product listings, pricing strategy, photography, catalogue management, and checkout optimisation
- Owned all online and offline marketing - SEO, Facebook & Instagram campaigns, classifieds, and local partnerships - to drive traffic, customer growth, and repeat purchases
- Built and maintained customer relationships through CRM and email marketing, handling order management and post-purchase communication
Digital Media Executive - Netizency FZ LLC - Dubai, UAE
(2019-10 - 2020-08)
- Managed multi-million-dollar media budgets executing high-impact campaigns across Google, Meta, TikTok, Snapchat, Apple Search Ads, Twitter, LinkedIn, and programmatic advertising
- Managed digital campaigns for global and regional brands including Netflix, WAVO, Motorola, Dell, HP, Cartier, Swarovski, Jeep, Mercedes, Suzuki, and Van Cleef & Arpels
- Built strong media vendor partnerships, leveraging programmatic advertising to expand campaign reach across the GCC
Digital Marketing Specialist - Betterhomes LLC - Dubai, UAE
(2016-01 - 2018-08)
- Managed SEO, PPC, content, and email marketing for one of Dubai's leading real estate companies
- Created and optimised digital magazines and email campaigns enhanced with custom artwork
Various positions - SEO Intern to SEO Team Lead - Masterkey · Server4Sale LLC · Royal Cyber Inc. · ITSec Pvt. Ltd · 10Pearls
(2009 - 2015)
- Progressed from SEO Intern to SEO Team Lead, managing 50+ client projects & 5+ team simultaneously across SEO, PPC, and content for SaaS, real estate, classifieds, health, Food and Beverages, eCommerce and enterprise marketplace clients.
- Led keyword research, on-page optimisation, and link-building strategies that achieved first-page rankings on Google, Yahoo, and MSN for competitive industry keywords
