Performance Marketer | Digital Growth & Operations Professional
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I am a performance marketer and business operations professional with experience across administration, client management, team coordination, e-commerce, paid advertising, training, and digital growth. Over the last 1.5+ years, I have focused heavily on paid advertising, especially Meta Ads and TikTok Ads. I have worked on lead-generation campaigns, e-commerce businesses, campaign optimization, customer psychology, creative strategy, and business performance analysis.
I am naturally curious and always learning. I regularly study podcasts, marketing videos, case studies, ad libraries, creative breakdowns, and new tools to understand how customers think and why some campaigns work while others fail.
My goal is simple: Keep learning, keep improving, and use that knowledge to help businesses grow more effectively.
Administrative Professional at Educational Institute (2022-01 – 2023-12)
I started my professional career working in administration at an educational institute. This role gave me practical experience in handling people, managing responsibilities, solving day-to-day problems, and keeping operations organized.
Assistant Administrator to Order Handling at Marina Textile - Canadian-Based Company (2023-01 – 2024-12)
I joined Marina Textile as an Assistant Administrator. My initial role was to support senior management and assist with administrative and account-related work. Because of my performance and ability to handle responsibility, I was later moved into order handling.
Marketing, Training & E-Commerce Growth at Nexera Innovations (2023-01 – Present)
I joined Nexera Innovations as an Assistant Marketer. At the beginning, my focus was on learning, supporting marketing activities, and understanding how e-commerce and digital advertising worked. Through consistent effort, self-learning, and practical work, I gradually took on more responsibility and moved into a senior position. Over time, I also started teaching students and helping them understand basic marketing and e-commerce. Over time, I have trained or guided more than 400+ students.
Paid Ads & Lead Generation Support at Service Automation Company
Alongside my other work, I also worked with a service automation company on Meta lead-generation campaigns. My responsibility was to help improve campaign performance and generate a consistent flow of leads. The campaigns were managed with a focus on maintaining the required cost per lead while keeping lead volume consistent. Generated 70+ leads on a daily basis.
