Arslan Imtiaz
Social Media Manager & Content Marketing Strategist
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About
Results-oriented Social Media Manager and Content Marketing Strategist with over 8 years of experience building and managing comprehensive content ecosystems across YouTube, Facebook, Instagram, TikTok, LinkedIn, and X. Skilled in end-to-end content planning, publishing workflows, Meta ad campaign execution, analytics tracking, performance optimization, audience engagement initiatives, and driving sustainable organic and paid brand growth.
Experience
SOCIAL MEDIA MANAGER & CREATIVE TEAM LEAD at Zeetech Pvt Ltd (2024-11 – 2026-05)
- Lead comprehensive content strategy and overall social media operations across corporate profiles.
- Manage and coordinate multi-disciplinary creative teams including graphic designers, video editors, and copywriters.
- Develop multi-platform content calendars, scheduling pipelines, and robust publishing workflows.
- Execute platform-specific organic and paid growth strategies tailored to maximize brand visibility.
- Analyze performance metrics comprehensively to continuously optimize running ad campaigns and content structures.
- Oversee dedicated YouTube channel growth, video optimization, and targeted SEO initiatives.
SOCIAL MEDIA MANAGER at Strive Marketing Pvt Ltd (2024-03 – 2024-10)
- Managed robust day-to-day digital content production and cross-channel publishing operations.
- Coordinated distinct content strategies, localized calendars, and automated schedules across multiple brand pages.
- Maintained and optimized Facebook Automation processes powered by tailored AI content solutions.
- Successfully completed predefined objectives under a 6-month specialized contract role.
YOUTUBE CHANNEL MANAGER at Dunya News (2023-11 – 2024-03)
- Managed daily fast-paced YouTube publishing operations for a leading national news network.
- Optimized titles, detailed descriptions, search tags, and general metadata to maximize algorithm indexing.
- Significantly improved organic content discoverability, search engine rankings, and audience reach.
- Coordinated multi-channel distribution strategies to push immediate, high-priority digital content.
DIGITAL MARKETING MANAGER (REMOTE) at SASK's SIGNs (2022-11 – 2023-09)
- Fulfilled a comprehensive remote 1-year contract role focused heavily on strict corporate sales targets.
- Designed, executed, and closely monitored performance marketing campaigns across Facebook and Instagram.
- Strategized, budgeted, and optimized paid ads architectures to drive measurable e-commerce sales growth and hit revenue milestones.
CONTENT MARKETING EXPERT at Pakistan National Podcast (2021-09 – 2022-11)
- Managed long-form digital audio/video content repurposing workflows into short-form assets.
- Developed growth-focused cross-platform publishing strategies and deployment timetables.
- Created sustainable community engagement initiatives and coordinated multi-platform campaigns.
SOCIAL MEDIA MANAGER at Wise Pakistan (2021-09 – 2022-11)
- Formulated and orchestrated end-to-end social media campaigns and editorial calendars.
- Achieved hyper-growth milestones, starting from 0 followers to building an audience base of 500,000+ across all mainstream digital platforms within 12 months.
- Maintained strict visual brand guidelines and unified corporate presence throughout the explosive scaling period.
JUNIOR SOCIAL MEDIA MANAGER at LTN Family (2020-10 – 2021-07)
- Managed regular YouTube and Facebook content distribution processes and media asset workflows.
- Coordinated scheduled uploads, rigorous metadata optimization, and descriptive keyword integration.
- Supported long-term channel performance scaling using targeted data-driven content planning.
SOCIAL MEDIA EXECUTIVE at EMRA (2019-03 – 2020-10)
- Directed core digital content production pipelines and general web publishing frameworks.
- Coordinated localized content strategy maps, promotional calendars, and daily posting schedules.
SOCIAL MEDIA EXECUTIVE (INTERNSHIP) at CITY42 (2018-04 – 2019-02)
- Supported high-volume digital newsroom workflows, handling live stream setups and breaking updates across social properties.
- Assisted senior leadership with custom audience outreach and community-focused engagement initiatives.
- Coordinated strict publishing timelines and cross-platform asset syndication.
