Musfi Khan

Social Media Manager and Content Strategist with three years of experience leading content strategy, social media management, and audience engagement across Instagram, TikTok, YouTube, LinkedIn, and Facebook for marketing agencies and creator-economy brands. Skilled in developing platform-specific content strategies, writing scripts for short-form video and brand storytelling, and applying SEO techniques to grow discoverability.

Background in environmental science brings strong analytical and research skills to content and audience data.

Content Strategist - TokPros

(2026-01)

• Develop product understanding for assigned brands and conduct competitor and market research to identify trending, high-performing content strategies.
• Host creator onboarding webinars and record Loom videos introducing the Content Angels system to new creators.
• Lead live and recorded calls with creators to explain the company's content framework, then review and provide feedback on submitted content inside Discord.
• Identify top-performing creators for retainer recommendations and write content briefs for creator shoots and collaborations.
• Contribute content for brand-owned TikTok and Instagram pages and guide the affiliate coordinator with content feedback and strategy notes.

Social Media Executive / Content Strategist - Cretesol Tech

(2025-02 - 2026-04)

• Create content across social media, blog, and marketing materials, developing creative concepts that strengthen brand identity.
• Write scripts for promotional videos and brand storytelling, maintaining content consistency across all platforms.

Social Media Executive / Content Strategist - Freelance

(2025-02)

• Manage and optimize client social media accounts across YouTube, LinkedIn, Instagram, Facebook, TikTok, and Spotify.
• Develop platform-specific content strategies to boost visibility and audience retention, and write scripts for reels, YouTube Shorts, and promotional videos.
• Implement YouTube SEO techniques to improve discoverability and ranking, while aligning content with each client's brand identity.

Social Media Manager - Ghafari Marketing

(2024-08 - 2025-02)

• Managed and maintained content consistency across Facebook, Instagram, YouTube, and TikTok.
• Developed content calendars to ensure timely, relevant posting and engaged directly with followers through comments and messages.

Intern - Environment Protection Agency (Pak-EPA)

(2022-08 - 2022-09)

• Conducted chemical analysis of water samples in the CLEAN water lab, analyzing NEQS parameters and measuring total dissolved solids through titration.
• Applied the Chemical Oxygen Demand (COD) technique and prepared a presentation delivered at a seminar at the National Agriculture Research Center (NARC).
• Assisted in drafting official letters and notes.

MS - Environmental Science - National University of Sciences and Technology (NUST) (2025-09)

BS - Environmental Science - Pir Mehr Ali Shah Arid Agriculture University, Rawalpindi (2019-09 - 2023-07)

FSc - Pre-Medical - Government Graduate College for Women (2017 - 2019)