Arslan Mujahid
SEO Specialist | Ecommerce SEO | Performance Marketing
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About
SEO Specialist with 7 years of hands-on experience in SEO and digital marketing, with strong expertise in UK ecommerce SEO, Shopify, technical SEO, on-page optimisation, keyword research, content strategy, link building and marketplace SEO. Experienced in improving organic visibility, rankings, traffic and revenue through data-driven SEO strategies. Strong understanding of the UK ecommerce market, including website and marketplace store optimisation across Amazon, eBay,Temu and Tiktok Shop.
Experienced in modern search optimisation including AEO, AIO and GEO, with a focus on improving brand and content visibility across AI-powered search and AI search modes, alongside traditional Google search.
Experience
SEO Manager / Digital Marketing Specialist at Forward Thinker Ltd / Yorkshire Bedding (2019 – Present)
- Manage SEO strategy and execution for ecommerce websites.
- Lead technical, on-page and off-page SEO activities to improve organic visibility and revenue.
- Conduct keyword research, competitor analysis and search intent research for products, categories and content.
- Optimise Shopify websites, product pages, collection pages, content and internal linking structures.
- Identify and resolve technical SEO issues including indexing, crawling, canonicalisation, redirects, sitemap and Search Console issues.
- Develop and manage link-building, guest posting and outreach campaigns.
- Optimise marketplace listings and product content for Amazon, eBay, TEMU and Tiktok Shop.
- Work closely with Google Shopping and paid advertising campaigns to support overall ecommerce performance.
- Monitor rankings, traffic, conversions and revenue to measure SEO performance and identify growth opportunities.
- Improved technical SEO health score from 0% to 91% through technical audits and Google Search Console optimisation.
Education
BSCS – Virtual University of Pakistan (2017)
