Asad Zohaib

Analytical and technically minded professional with 10 years of progressive experience in managing and leading enterprise reporting, dashboard development, data modeling and BI automation across telecom, FMCG, consulting and business environments. Proficient in translating complex business requirements into scalable analytics solutions through Power BI, Tableau, SQL, ETL workflows and cloud based data platforms while improving reporting accuracy, usability and operational visibility. Proven success in managing BI initiatives, optimizing data pipelines, collaborating with global stakeholders and delivering high-impact reporting solutions that support KPI governance, executive visibility and informed business decisions.

Senior BI Developer - SPERIDIAN TECHNOLOGIES - Lahore, Pakistan

(2024-10)

Lead and manage end-to-end business intelligence initiatives by designing, developing, and maintaining enterprise dashboards, reporting workflows, and scalable BI solutions aligned with stakeholder requirements. Translate business and analytical requirements into structured reporting logic, optimized data models, and automated reporting outputs using Power BI, Tableau, ETL processes, and data transformation practices. Collaborate with cross-functional and global teams to improve reporting visibility, strengthen dashboard usability, resolve data-related challenges, and support KPI-driven business analysis across operational functions.

Optimize reporting structures, streamline pipeline workflows, and support scalable analytics delivery through structured BI development and performance-focused improvements.

• Improved reporting efficiency by building and optimizing enterprise-level Power BI and Tableau dashboards used across business functions for KPI tracking and operational visibility.
• Reduced report loading time by refining SQL queries, data models, and ETL workflows to improve dashboard responsiveness and reporting performance.
• Saved hundreds of manual working hours annually by automating recurring reporting workflows and improving reporting consistency.
• Expanded analytical visibility by delivering scalable BI solutions that supported business insights, structured reporting, and executive-level decision support.

Senior BI Developer - WECRUNCH - Ras Al Khaimah, UAE (Remote)

(2019-09 - 2024-09)

Designed and maintained scalable dashboards, ETL workflows, and structured reporting solutions by integrating complex datasets from cloud platforms, databases, and business systems. Directed business intelligence development, reporting optimization, and data transformation initiatives across multiple enterprise projects within consulting, FMCG, and analytics-driven environments. Partnered with international stakeholders, analytics leaders, and cross-functional teams to translate business requirements into actionable BI solutions that improved operational visibility, reporting reliability, and performance tracking.

Guided BI best practices, strengthened dashboard architecture, optimized SQL-based processing, and supported automation initiatives to improve analytical delivery and reporting scalability.

• Cut manual report preparation time by 50% through implementing reporting automation initiatives.
• Increased data reliability by 20% by resolving 15+ data quality issues affecting dashboard reporting accuracy.
• Improved dashboard usability and user satisfaction by 25% through applying iterative dashboard refinement.
• Completed 10 dashboard launches within a 3-month timeframe by leading a high-performing team of 5 members.
• Reduced dashboard loading times by 40% by optimizing SQL scripts on Databricks and improving data processing.
• Increased project scope and revenue by 40% through resolving complex analytics and BI challenges for major clients, including P&G, EBM, YouExperience, and MintMENA.
• Delivered more than 30 dashboards by developing and maintaining reporting solutions that supported diverse business, operational, and executive requirements.

Software Engineer - SITRONICS TELECOM SOLUTIONS - Lahore, Pakistan

(2016-08 - 2019-08)

Managed business intelligence reporting, data warehousing, and analytics support functions across telecom-focused environments by developing BI solutions, data marts, and structured reporting workflows. Designed and optimized data extraction, transformation, and reporting processes using FORIS BI, Oracle, SQL, Deco, ICE Processor, and Excel-based analytical tools to improve reporting availability and operational visibility. Collaborated with internal teams and stakeholders to support data integration, reporting consistency, and scalable BI architecture across multiple departments.

Strengthened reporting accuracy, automated recurring reporting functions, and contributed to analytical improvements that supported faster access to business-critical information.

• Increased reporting cycle delivery by automating manual reports and delivering outputs 2 days faster.
• Produced 15 error-free reports monthly by strengthening data validation and structured quality checks.
• Expanded enterprise data integration by incorporating data from 5 additional departments into reporting workflows.
• Trained 25 staff members by conducting BI tools and data visualization sessions to improve analytical adoption.
• Earned 2 performance awards through contributions to BI projects and recognized support across reporting initiatives.
• Reduced data retrieval time by improving data warehouse structures, data marts, and BI solutions, saving an average of 10 hours per week.

Master of Computer Science - Computer Science - University of Lahore