Senior Content Curator - Infinity Media - Lahore
(2025-02 - 2026-03)
- Team Leadership: Led, mentored, and managed a cross-functional team of creators, writers, and editors to meet strict platform targets.
- Snapchat Shows: Spearheaded content curation and high-retention narrative structuring for official mobile-first Snapchat Shows.
- YouTube Strategy: Developed high-performing content frameworks and retention-optimized structural outlines for long-form video.
- Facebook Growth: Curated and positioned platform-specific assets to maximize shareability, community engagement, and organic reach.
- Data Curation: Analyzed real-time platform metrics and audience data to identify viral trends and scale multi-million-view campaigns.
Senior Content Curator - Daily Vertex / Social Plug - Lahore
(2019-07 - 2024-11)
- Team Management: Built, trained, and led a high-performing creative team, establishing efficient production workflows.
- Snapchat Programming: Curated and structured high-retention content for a diverse portfolio of official Snapchat Shows.
- YouTube Frameworks: Engineered retention-optimized structural outlines for long-form YouTube videos to maximize Watch Time.
- Facebook Strategy: Designed platform-specific curation strategies to drive organic sharing and community engagement.
- Trend Analysis: Monitored real-time audience data and metrics to identify and capitalize on viral pop-culture trends.
- Performance Tuning: Analyzed viewer drop-off analytics to continuously refine content hooks and narrative pacing.
Senior Content Writer - Jahangir Book Depot - Lahore
(2018-01 - 2019-05)
- Content Development: Authored and edited high-quality educational textbooks, manuscripts, and instructional materials tailored to institutional curricula.
- Cross-Functional Collaboration: Partnered with printing and packaging teams to ensure accurate design layout, structural formatting, and print readiness.
- Quality Assurance: Maintained rigorous editorial standards, ensuring all published educational content was accurate, clear, and pedagogically sound.
Senior Academic Content Strategist - Albakio International - Lahore
(2015-01 - 2017-11)
- Curriculum Strategy: Designed comprehensive academic content frameworks and curriculum roadmaps for educational institutions.
- Product Development: Led the conceptualization of new educational book series, aligning content with evolving market needs and pedagogical trends.
English Coordinator - The Beaconhouse School System - Lahore
(2013-09 - 2014-12)
- Teacher Training: Conducted professional development workshops to elevate instructional quality and student engagement strategies.
- Curriculum Alignment: Monitored academic progress and refined learning objectives to meet regional and international educational standards.
English Teacher / Coordinator - The City School - Lahore
(2011-08 - 2013-03)
- Dual-Role Management: Handled active classroom instruction while simultaneously coordinating departmental resources and exam schedules.
- Stakeholder Alignment: Facilitated parent-teacher collaborations and peer evaluations to maintain a high-performing academic environment.
English Teacher - The Educators School - Lahore
(2011-01 - 2011-06)
- Instructional Delivery: Cultivated a high-engagement learning environment, teaching English grammar, literature, and comprehension skills.
- Lesson Planning: Developed structured, daily lesson plans aligned with the school's core academic curriculum.
