Ayesha Imran

Performance Marketing & Lead Generation Specialist with hands-on experience in paid media, LinkedIn growth, email automation, lead generation and cross-platform marketing execution.

Skilled in managing outreach campaigns, sales pipelines and client acquisition strategies while coordinating teams and maintaining high operational efficiency.

Currently pursuing an MS in Marketing at National University of Sciences and Technology with a strong academic foundation in consumer behaviour, digital strategy, analytics and integrated marketing communications. Experienced in using HubSpot, ReBump, Mailchimp, LinkedIn outreach and AI-assisted marketing workflows to drive engagement, conversions and business growth.

Marketing & Lead Generation Specialist at OS Digital (2025-07 – Present)

• Oversaw LinkedIn outreach operations, email follow-up systems and lead nurturing workflows using automation tools such as ReBump and CRM platforms.
• Led and coordinated a team of 5–6 members, ensuring campaign execution, lead tracking, appointment booking and daily performance accountability.
• Supported business growth through targeted prospecting, pipeline management, strategic communication and AI-assisted content and outreach optimization.

Apparel Merchandiser at Three Star Hosiery Mills Pvt Ltd (2024-02 – 2025-08)

• Coordinated with suppliers, production teams, and internal departments to ensure timely order processing and shipment updates.
• Assisted in managing product development, sampling, order tracking, and communication throughout the apparel production cycle.
• Maintained merchandising records, purchase order details, and client communication to support smooth operational workflows.
• Collaborated with design, production, and sales teams to support seasonal collections and ensure product requirements were met according to client expectations.

Business Development Intern at Gutech International LLC (2023-11 – 2024-02)

• Designed email sequences that improved cold outreach engagement by 18%
• Improved alignment between marketing and sales teams through weekly pipeline reports

Digital Marketing & Support Intern at Code Experts (2023-08 – 2023-11)

• Contributed to marketing proposals that helped close 5 B2B deals
• Compiled campaign metrics and insights for internal reporting, increasing team response speed
• Coordinated support responses and reduced customer wait time by 20%

Intern - Customer Service & Process Insight at State Bank Of Pakistan (2022-07 – 2022-08)

• Observed internal customer management systems and front-line communication practices
• Supported documentation and reporting functions within the banking operations department

MS in Marketing – National University of Science & Technology (NUST) (2025-09)