Bilal Arshad
Results-driven Digital Marketer
Talent
IslamabadMember since September 14, 2026
Facebook Ads Strategy & Optimization (CTR, CPC, ROI)Creative Writing & Ad Copywriting for CampaignsShopify & WooCommerce Store DevelopmentProblem solvingAttention to detailsMeta AdsCreative WriterCustomer serviceFluent in English and urdu
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Facebook Ads Strategy & Optimization (CTR, CPC, ROI)Creative Writing & Ad Copywriting for CampaignsShopify & WooCommerce Store DevelopmentProblem solvingAttention to details
About
Results-driven Digital Marketer with PKR 150,000–200,000+ Facebook Ads spend, generating 800+ orders with strong ROI. Skilled in blending creative ad copywriting with data-driven optimization across Shopify/WooCommerce. Passionate about scaling e-commerce businesses through innovative campaigns, A/B testing, and ROAS optimization.
Experience
E-commerce Store Manager - Self-employed
(2023-10)
- Applied creative writing techniques for engaging ad copy & product descriptions, improving CTR
- Crafted engaging ad copy & product descriptions, improving CTR by ~20%.
- Optimized Shopify & WooCommerce stores; streamlined checkout & fulfillment.
Digital Marketing Intern - Softcrust
(2022-10 - 2023-03)
- Assisted in WordPress design & on-page SEO
- Contributed to branding, creatives & Facebook Ads campaigns
- Gained practical exposure to Facebook Ads targeting & campaign analysis.
- Contributed to branding, logo design, and content creation.
Accountant - Sarwer Constructor
(2022-04 - 2022-09)
- Managed daily cash handling and payment reconciliations (PKR 500,000+/month).
- Reduced reporting errors by 10% through improved financial documentation
Education
Master of Business Administration - Marketing - Federal Urdu University of Arts, Science & Technology (2018-10 - 2021-12)
B.Com - University of AJK (2016-01 - 2018-12)
Skills
Results-driven Digital Marketer
