Madiha Awan

Results-driven Performance Marketing Executive with experience in Performance Marketing, Meta Ads, Social Media Management, Content Strategy, AI-assisted content creation, brand storytelling, and campaign optimization. Experienced in planning, executing, and optimizing paid campaigns across Facebook, Instagram, and TikTok. Skilled in creating high-performing content including reels, static creatives, AI-generated content, and marketing campaigns.

Proven achievements include 142,482 engagements, 171,405 reach, 180,671 impressions, 6,327 messaging conversations, campaign costs as low as Rs.0.03 per engagement, and increasing audience engagement by approximately 45%.

Performance Marketing Executive - Priceoye

(2026-04)

• Manage Meta Ads campaigns across Facebook and Instagram.
• Develop performance marketing strategies.
• Build brand narratives across digital platforms.
• Create content strategies, AI-assisted content, reels, static posts, and campaign ideas.
• Collaborate with creative and marketing teams.
• Monitor, analyze, and optimize campaign performance.
• Research trends and implement innovative marketing ideas.

Media Analyst - Crescent Solutions

(2024-02 - 2026-03)

• Managed multiple client accounts across Facebook, Instagram, and TikTok.
• Planned, launched, and optimized Meta Ads campaigns for multiple brands.
• Created AI-generated reels, promotional videos, social media creatives, and content calendars.
• Developed content strategies and brand narratives.
• Achieved 142,482 engagements, 171,405 reach, and 180,671 impressions.
• Generated 6,327 messaging conversations.
• Delivered campaign costs as low as Rs.0.03 per engagement.
• Increased audience engagement by approximately 45%.
• Produced professional Urdu voiceovers.
• Led the Facebook team, assigned daily tasks, reviewed campaign performance, coordinated withdesigners, and ensured timely campaign execution.

Social Media Intern - International Islamic University Islamabad

• Assisted in social media management, content creation and campaign execution.

Property Consultant - Silver Wing Marketing

• Managed client relationships, property consultations and sales coordination.
• Manage all their Social media accounts and collaboration with Influencers.

BS - Urdu - International Islamic University Islamabad (2020 - 2024)

Intermediate - Humanities - IMCG F-7/4 Islamabad

Matric - Humanities - IMCG G-8/4 Islamabad