TikTok Shop Operations & Affiliate Manager - Freelance — Multiple Client Projects - Remote
(2024-08)
- Planned and ran GMV Max and custom TikTok Ads Manager campaigns for multiple clients operating on five- and six-figure monthly ad budgets, covering both Target ROI and Max Delivery optimization modes depending on the growth stage of each shop.
- Set and recalibrated ROI targets against break-even ROAS by category, avoiding the early-stage over-restriction that stalls delivery, then scaled budgets in controlled 20–30% increments once campaigns cleared their learning phase.
- Built and rotated Spark Ads and catalog creative on a weekly cadence to counter fatigue, tracking completion-rate funnels and CTR at the creative level to decide what stayed in rotation.
- Reconciled Seller Center and Ads Manager reporting side by side to separate paid-driven GMV from organic and affiliate-attributed sales, giving clients a clearer read on true incremental return rather than headline ROAS alone.
- Monitored SKU-level ROAS and spend efficiency daily, reallocating budget away from underperforming products and toward proven winners to protect overall account profitability.
- Ran daily product research on Kalodata and Fastmoss, filtering by sales velocity, review volume, and category competition to shortlist products worth building a full campaign around.
- Tracked competitor shops on a weekly basis to catch rising products ahead of peak demand, giving clients a first-mover position on trending SKUs across home, wellness, and lifestyle categories.
- Owned end-to-end supplier sourcing — identifying manufacturers, requesting samples, comparing quotes, and stress-testing quality before committing to inventory.
- Negotiated pricing and MOQs directly with suppliers, keeping margins workable across both private-label builds and white-label catalogue products.
- Wrote product titles, bullet points, and descriptions from the ground up, structured to hit high-intent search terms while staying natural and conversion-focused.
- Cross-referenced TikTok Shop Seller Centre keyword data with Kalodata search volume to target high-traffic, low-competition terms per listing.
- Rebuilt underperforming listings — reworked title hooks, restructured bullet logic, and briefed new imagery — then tracked week-on-week uplift in CTR and conversion rate.
- Managed category placement, attribute tagging, and backend fields to keep listings visible across TikTok Shop search and For You placements.
- Ran full TikTok Shop backend operations across multiple client accounts: product uploads, inventory syncs, order monitoring, shipping coordination, and dispute resolution.
- Tracked shop health metrics daily — cancellation rate, late shipment flags, and policy violations — and flagged risks before they affected account standing.
- Coordinated with suppliers on stock readiness ahead of campaign pushes so demand spikes never resulted in stockouts or delayed orders.
- Recruited creators daily via Kalodata and TikTok Creator Marketplace, screening for GMV history, engagement rate, niche fit, and content frequency.
- Ran personalized outreach at volume through the Affiliate Centre and WhatsApp, keeping response rates well above what a generic blast would achieve.
- Designed tiered commission structures tied to GMV milestones and video output to keep creators posting past their first few pieces of content.
- Managed the full creator lifecycle — first contact, sample dispatch, onboarding, first-video follow-up, and ongoing relationship management.
- Grew managed TikTok Shops to $250K+ in cumulative GMV, driven primarily by an affiliate-first strategy with minimal reliance on paid spend.
- Took two shops from zero to first orders within three weeks of launch by leading with listing optimization and rapid creator recruitment.
- Sourced and onboarded a private-label supplier in the wellness category for a SKU that reached top-10 in its niche within 60 days of launch.
- Built commission-only creator pipelines using Kalodata data that lowered cost-per-acquisition versus paid traffic alone.
- Caught and corrected a category-tagging error that had quietly suppressed a client's organic reach for weeks before it surfaced in analytics.
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