Senior Manager at Mantaro (2023-11 – Present)
Managed a portfolio of 20+ brands across CA, US, UK, and EU marketplaces, leading a team of 5 analysts while directly owning account strategy, PPC architecture, and performance outcomes across regulated, competitive, and high-growth categories.
- Reduced ACoS from 44% to 24% and TACoS from 20% to 7% within 30 days for a 6-figure/month skincare brand through campaign restructuring and bid strategy optimization.
- Grew total portfolio revenue 113% in 9 months across CA and US marketplaces (Jul 2025 – Mar 2026), scaling from $19.5K to $41.6K/month across gloves and masks product lines.
- Grew a PPE product line in CA by 86% ($13.6K → $25.3K/month) through organic keyword restructuring and PPC architecture improvements.
- Reduced TACoS from 40%+ to low-30s on a PPE product in the US despite structural price constraints suppressing CTR and CVR in one of Amazon's most compliance-restricted categories.
- Secured 66 top-10 organic keyword positions for a competitive PPE product, growing click share from 1.94% to 2.70% against established incumbents.
- Doubled revenue for an underperforming supplement brand in the Canadian marketplace within months of takeover (2024), maintaining ~6% TACoS against high-review incumbents and delivering 35% YOY growth in Q2 2025.
- Leveraged AMC audience insights to build retargeting segments, improving ROAS on Sponsored Display campaigns.
- Developed account management SOPs from scratch, adopted as team-wide operating standards across all active accounts.
- Led training and development of 5 junior analysts, building internal PPC and account management capability from the ground up.
- Built standardized frameworks for financial projections and performance reporting, implemented across the full brand portfolio.
Amazon Growth Strategist at Upscale Valley (2022-09 – 2023-10)
Independent contract (concurrent)
- Scaled an automotive brand from $13,893 to $35,762 in 30 days (+157%) while simultaneously reducing ad spend by 34% ($3.2K → $2.1K) and cutting ACoS from 54% to 30% through full campaign restructuring, portfolio segmentation, and placement optimization.
- Reversed a post-holiday sales collapse for a home & kitchen brand: grew monthly units sold 83.6% (1,729 → 3,169) within 30 days, reduced ACoS from 20.46% to 14.52%, and improved organic order ratio from 37% to 40%+; sustained momentum with a further 19.35% unit growth the following month and a record single-day peak of 250 units.
- Achieved 50% revenue growth within the first month of onboarding a low-margin brand by doubling the organic order ratio from 20% to 40%, reducing TACoS from 30% to 25%, cutting ACoS from ~40% to below 33%, growing indexed keyword rankings from 1,026 to 1,142, and securing the Amazon's Choice badge.
- Reduced TACoS from 53.2% to 19.1% and ACoS from 91.2% to 50.2% within 2 months for a premium niche brand new to Amazon, maintaining revenue stability throughout the optimization phase through targeted long-tail keyword strategy across auto, broad, ASIN, and exact match campaign types.
PPC Expert to Team Lead at DWP (2019-07 – 2023-12)
Independent contractor
- Scaled total revenue from $1.8M → $11M (511% growth) over 24-month period by leading end-to-end Amazon strategy across PPC, SEO, creative optimization, and catalog expansion.
- Drove 236% YoY growth (2021→2022): increased revenue from $1.8M → $3.4M through advanced keyword expansion, bid automation, placement strategy, and budget restructuring.
- Grew PPC revenue from $600K → $6.7M (2021–2023) while simultaneously improving ACoS from 20% → 17%, demonstrating ability to scale profitably at enterprise level.
- Rebuilt entire PPC foundation by separating Sponsored Products, Sponsored Brands, and Sponsored Display campaigns with specific objectives and strategic targeting for each ad type.
- Created category-based portfolio architecture organizing 3,600 SKUs into logical structures, enabling precise budget control, performance tracking, and efficient scaling.
- Implemented comprehensive SEO optimization and premium A+ content strategy, improving organic visibility and lifting conversion rates across high-volume ASINs.
- Designed inventory forecasting system integrating sales velocity, seasonality, and TACoS impact to eliminate stockouts and maintain keyword rankings during growth phase.
- Led catalog expansion strategy, launching and scaling new product lines with tailored PPC funnels, competitive pricing strategy, and early-stage rank acceleration frameworks.
Amazon PPC Freelancer at Independent (2018-06 – 2019-06)
- Managed PPC campaigns and listing optimization for early-stage Amazon sellers across multiple product categories, building foundational expertise in keyword strategy, bid management, and account structuring.
