Fahad Sarfraz

Performance-driven Google Ads, Meta Ads Specialist with 6+ years of experience in digital marketing. Proven success running high-ROI PPC campaigns on Google Ads and paid social campaigns on Meta platforms for UK & USA clients across roofing, cleaning services, printing & packaging, metal recycling, grab hire aggregates, locksmiths, Asphalt pavers, Fishing charters, affiliate marketing, and e-commerce brands. Skilled in conversion tracking, audience targeting, creative testing, campaign scaling, and full-funnel optimization across both Google Ads and Meta Ads platforms.

Senior Media Buyer at BizScale (2025-06 – Present)

• Manage Google Ads for UK & USA clients across multiple industries.
• Implement accurate conversion tracking using GA4, GTM, and Meta Pixel.
• Optimize bids, budgets, and landing pages to maintain 4.0x+ ROAS.
• Scale campaigns while reducing CPA through data-driven optimization.
• Develop and optimize campaigns for local businesses in USA, Canada & UK, driving conversions and increasing conversion rates.

Senior Google Ads Specialist at Golden Keystone Ltd (2025-06 – Present)

• Manage Google Ads for UK & USA clients across multiple industries.
• Implement accurate conversion tracking using GA4, GTM, and Meta Pixel.
• Optimize bids, budgets, and landing pages to maintain 4.0x+ ROAS.
• Scale campaigns while reducing CPA through data-driven optimization.
• Develop and optimize campaigns for custom packaging, driving conversions and increasing conversion rates.

Google Ads, SEO & Meta Ads Manager at 3BSolutions Ltd (2019-04 – 2025-05)

• Managed Google Ads, Meta Ads, and SEO campaigns across multiple markets.
• Reduced CPA by 23% through A/B testing and conversion rate optimization.
• Managed monthly ad budgets exceeding PKR 15,00,000.
• Achieved an average ROAS of 8.5x across PPC and paid social campaigns.
• Increased organic traffic by 120% through SEO initiatives.

Digital Marketing Executive (Google Ads & Meta Ads) at LinkNest Media LLC (2022-11 – 2025-05)

• Built and managed full-funnel Google Ads and Meta Ads campaigns.
• Generated 52 direct phone leads in 3 weeks for a real estate campaign.
• Achieved 5.8x ROAS for a US Shopify brand with a $5,000/month budget.
• Designed and tested ad creatives, headlines, and copy for CTR and conversion lift.

Bachelor of Science in Computer & Information Sciences – University of Central Punjab (2013 – 2017)