Performance Marketing Specialist | Google Ads Certified | Multi-Channel Paid Media Buyer
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Performance Marketing Specialist with over 8 years of experience orchestrating high-growth digital advertising campaigns. Expert in leveraging Google Ads, Microsoft Ads, and Meta Ads to deliver scalable results through rigorous data analysis, A/B testing, and conversion rate optimization. Proven ability to reduce wasted ad spend while maximizing ROAS and CPA.
Committed to an AI-first approach, leveraging advanced automation and AI tools to generate, test, and scale ad creatives and copy for continuous performance improvement. Dedicated to aligning technical tracking infrastructure with overarching business objectives to drive measurable revenue growth.
Performance Paid Media | Multi-Channel Growth | ROI-Driven Ads Expert - Upwork (freelancer) - Lahore (2018-present)
Master the Upwork bidding ecosystem by crafting highly personalized, value-driven proposals that directly address client pain points, demonstrate technical expertise in paid media, and showcase a proven track record of ROI-focused campaign management.
Architect and execute multi-channel growth strategies across Google Ads, Meta Ads, and Microsoft Ads, consistently achieving target ROAS and driving measurable revenue growth through full-funnel optimization. -
Manage the end-to-end client engagement lifecycle, from initial strategic pitch and project scoping to implementing advanced conversion tracking via Google Tag Manager, performing daily bid adjustments, and scaling high-performing campaigns.
Conduct rigorous A/B testing, audience segmentation, and competitor analysis to refine campaign performance, utilizing data-backed insights to optimize budget allocation and minimize wasted spend across diverse industry verticals.
Maintain a competitive edge in the freelance marketplace by staying ahead of platform-specific algorithm changes, leveraging technical proficiency in tracking and analytics to deliver high-converting campaigns that foster long-term client retention.
Web Marketing Manager - Packaging Globe LLC - Onsite at Deraamad Lahore (March 2024 - May 2026)
Develop and implement comprehensive digital marketing strategies to promote Customized packaging box products and services online.
Manage the company's website and ensure it is optimized for search engines to improve visibility and drive traffic.
Utilize pay-per-click (PPC) advertising, display ads, and other online advertising platforms to increase brand awareness and drive targeted traffic.
Analyze website and web marketing metrics to measure the effectiveness of marketing campaigns and identify areas for improvement.
Stay updated on industry trends, digital marketing best practices, and emerging technologies to keep the company's online presence competitive and innovative.
Google Ads Manager - CodeActivators - Lahore (November 2023-11 - February 2024)
Launch and optimize various PPC campaigns.
Oversee accounts on search platforms (e.g., Google Ads, Bing).
Involved in keyword selection and audience targeting.
Monitor budget and adjust bids to gain better ROI.
Track KPIs to assess performance and pinpoint issues.
Produce reports for management (e.g., dashboards).
Ad-Ops & Trainings Manager - Enigmatix Pvt. Ltd. - Bahawalpur (January 2017 - August 2019)
Plan and create variety of PPC campaigns across the range of digital channels.
Overseeing existing campaigns and recommending improvements.
Analyzing trends and making data-driven decisions.
Writing engaging copy for adverts.
Regular account management of clients.
Producing detailed analysis and reports of campaigns.
Recruitments and Trainings.
BA (HONS) - English Language & Literature - The Islamia University of Bahawalpur (September 2007 - August 2011)
