Farhan Ch
Performance Marketing Specialist
Talent
LahoreMember since May 25, 2026
Meta Ads ManagerGoogle AdsA/B TestingPixel TrackingROAS OptimizationLooker StudioTeam ManagementClient Relations
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Meta Ads ManagerGoogle AdsA/B TestingPixel TrackingROAS Optimization
About
Performance Marketing Specialist and Agency Co-Founder with a background in Mathematics. Expert in reducing Customer Acquisition Cost (CAC) via data-driven testing and audience segmentation. Managed 4+ active client retainers with a 100% renewal rate. Proven ability to lower CPMs to 7.13 PKR and maximize ROAS for local brands in Healthcare and F&B.
Experience
Performance Marketing Lead - SalesWaly (Agency)
(2025-09)
- Achieved industry-leading CPM of 7.13 PKR via hyper-local targeting.
- Drove record-breaking delivery orders during weekend campaigns.
- Delivered clinic's highest ROI to date by optimizing "Video-First" creatives.
- Reduced Cost Per Lead (CPL) by 30% through funnel optimization.
- Generated high-net-worth leads for interior consultations via retargeting.
- Improved lead quality scores using custom audience exclusions.
- Scaled high-ticket service bookings with a 4x ROAS.
- Managed end-to-end ad creative and copy strategy.
Education
BS - Mathematics - University of the Punjab (2020-01 - 2025-12)
Skills
Performance Marketing Specialist
