Farhan Ch

Performance Marketing Specialist and Agency Co-Founder with a background in Mathematics. Expert in reducing Customer Acquisition Cost (CAC) via data-driven testing and audience segmentation. Managed 4+ active client retainers with a 100% renewal rate. Proven ability to lower CPMs to 7.13 PKR and maximize ROAS for local brands in Healthcare and F&B.

Performance Marketing Lead - SalesWaly (Agency)

(2025-09)

• Achieved industry-leading CPM of 7.13 PKR via hyper-local targeting.
• Drove record-breaking delivery orders during weekend campaigns.
• Delivered clinic's highest ROI to date by optimizing "Video-First" creatives.
• Reduced Cost Per Lead (CPL) by 30% through funnel optimization.
• Generated high-net-worth leads for interior consultations via retargeting.
• Improved lead quality scores using custom audience exclusions.
• Scaled high-ticket service bookings with a 4x ROAS.
• Managed end-to-end ad creative and copy strategy.

BS - Mathematics - University of the Punjab (2020-01 - 2025-12)