Manzar Abbas

Results-driven Digital Marketing Specialist with 4+ years of hands-on experience in Meta Ads, performance marketing, e-commerce growth, and B2B lead generation. Proven track record of scaling paid campaigns, reducing cost-per-lead, and delivering measurable ROI across diverse industries. Adept at building data-driven strategies, optimizing ad funnels, and driving consistent revenue growth for agencies and direct clients.

BS Mathematics background provides a strong analytical edge in campaign optimization and performance analysis.

Meta Ads Specialist - Meta Ads Agency

(2022-06 - 2025-01)

• Planned, launched, and managed 50+ Meta (Facebook & Instagram) ad campaigns with budgets ranging from $1,000 to $50,000/month, achieving an average ROAS of 4.5x.
• Reduced client cost-per-acquisition (CPA) by 35% through advanced audience segmentation, lookalike targeting, and A/B testing of creatives and ad copies.
• Developed full-funnel campaign strategies (TOFU, MOFU, BOFU) that increased client conversion rates by up to 42% within 90 days.
• Managed pixel setup, event tracking, and custom conversion optimization to ensure accurate attribution and performance reporting.
• Generated monthly performance reports for 15+ clients, presenting key KPIs including CTR, CPM, ROAS, and revenue impact to stakeholders.
• Collaborated with creative teams to produce high-converting ad creatives, resulting in a 28% improvement in average click-through rate (CTR).

Performance Marketing Specialist - BlendZ Marketing

(2023-05 - 2025-01)

• Spearheaded multi-channel performance campaigns across Meta, Google, and TikTok Ads, driving $500K+ in attributed revenue within 18 months.
• Built and optimized marketing funnels from ad click to conversion, improving lead quality by 40% and reducing cost-per-lead (CPL) by 32%.
• Conducted deep-dive analytics using Google Analytics 4, Meta Business Suite, and custom dashboards to identify growth opportunities and eliminate wasteful spend.
• Scaled a D2C client's monthly ad revenue from $20K to $85K in 6 months through aggressive testing of creatives, audiences, and bidding strategies.
• Implemented retargeting campaigns that recovered 22% of abandoned cart users, significantly boosting overall campaign ROAS.
• Trained and mentored junior media buyers, streamlining team workflows and reducing campaign setup time by 25%.

E-Commerce Marketing Specialist - HireGummy

(2023-09 - 2026-01)

• Drove e-commerce growth for 10+ Shopify and WooCommerce stores through targeted paid social and search campaigns, averaging a 5.2x ROAS across all accounts.
• Optimized product listing ads (PLAs), dynamic product ads (DPAs), and catalog campaigns to increase online store revenue by 60% year-over-year.
• Executed full-cycle e-commerce strategies including product launches, seasonal promotions, and flash sale campaigns that generated 3x normal revenue spikes.
• Integrated email marketing workflows with paid ad campaigns, creating cohesive customer journeys that improved LTV (Lifetime Value) by 18%.
• Managed $30K+ monthly budgets across multiple client accounts with consistent performance benchmarks and zero budget overruns.
• Leveraged Klaviyo, Meta Catalog, and Google Shopping integrations to build automated remarketing ecosystems for sustainable revenue growth.

Lead Generation Specialist - Septem System

(2024-04 - 2026-01)

• Built and executed B2B and B2C lead generation campaigns on Meta, LinkedIn, and Google, generating 5,000+ qualified leads per month with a 28% reduction in CPL.
• Designed high-converting lead generation funnels including landing pages, lead magnets, and automated CRM follow-up sequences that achieved a 35% lead-to-opportunity conversion rate.
• Implemented HubSpot and Zoho CRM integrations with paid ad platforms to enable real-time lead tracking, scoring, and nurturing at scale.
• Developed outbound prospecting strategies combining paid ads with email outreach, increasing the sales pipeline value by $200K+ within 12 months.
• Performed audience research, competitor analysis, and keyword mapping to identify high-intent prospects and refine targeting for maximum lead quality.
• Delivered bi-weekly lead quality reports to sales and management teams, enabling data-backed decisions that improved overall campaign ROI by 45%.

Bachelor of Science (BS) - Mathematics