Hamza Ahmed

Google Ads & SEO Specialist with 5+ years of experience driving organic growth, local lead generation, and paid conversions across B2B, B2C, E-commerce, and Medical/Dental sectors. Delivered 25M+ organic impressions, 170K+ clicks, 1,450+ inbound calls, and 1,500+ paid conversions, managing budgets exceeding £144K and PKR 1M+. Expert in technical SEO, semantic SEO, local SEO (GBP), and conversion-focused Google Ads strategies.

Google Ads & SEO Specialist - Xpotential - Texas, USA (Remote)

(2023-07 - 2026-05)

• Led end-to-end SEO, Local SEO (Google Business Profile), and conversion optimization for US-based dental and medical clients, driving measurable patient acquisition.
• Generated 170,000+ organic clicks from 25M+ impressions across multiple properties via technical SEO, semantic SEO, and topical authority strategies.
• Elevated individual project visibility to 1.3M–1.9M impressions and 17,000+ clicks through GSC-driven content and page optimization.
• Improved average keyword rankings from 50+ to sub-20 positions, with multiple competitive terms reaching Top 10.
• Architected and executed topical maps spanning hundreds of keywords, significantly expanding long-tail traffic footprint.
• Delivered 1,450+ inbound phone calls via Google Business Profile optimization within a 6-month window.
• Drove 1,300+ direction requests, directly contributing to physical clinic visits and patient appointments.
• Achieved 20–27% YoY growth in GBP interactions through strategic category optimization, service listings, posts, photos, and review management.
• Performed advanced technical SEO audits (crawlability, indexing, Core Web Vitals, page speed) and resolved critical GSC errors.
• Strengthened local pack visibility and geotargeted rankings for high-competition dental keywords through targeted local SEO initiatives.
• Conducted competitor and backlink gap analysis to systematically build domain authority.
• Executed Google Ads keyword research and supported call-focused and lead generation campaigns with data-driven insights.

Google Ads (PPC) & SEO Specialist - TouchstoneCommunications - Islamabad, Pakistan

(2022-11 - 2023-06)

• Planned and executed Google Ads campaigns across Search, Display, Shopping, and YouTube channels.
• Managed paid media campaigns generating 17,000+ clicks, 950K+ impressions, and 800+ conversions.
• Optimized campaigns to achieve low CPCs through keyword refinement, match-type control, and Quality Score optimization.
• Managed ad spend of PKR 300K+ with efficient budget utilization and ROI-focused optimization.
• Built and optimized call-driven and lead generation campaigns for service-based businesses.
• Conducted comprehensive SEO audits (technical + content) and delivered actionable strategy reports.
• Implemented schema markup, metadata optimization, and internal linking recommendations.
• Aligned organic and paid keyword strategies through close collaboration with paid search teams.
• Implemented conversion tracking using Google Analytics and Google Tag Manager.
• Presented SEO and PPC performance reports to internal teams and stakeholders with actionable insights.

PPC & SEO Executive - PrimeITSolution - Rawalpindi, Pakistan

(2021-03 - 2022-11)

• Managed and executed SEO and PPC campaigns for in-house and client projects across diverse industries.
• Conducted technical SEO audits and resolved on-site issues impacting crawlability and search rankings.
• Performed organic competitor analysis to identify content and backlink gaps for strategic advantage.
• Collaborated cross-functionally with Content, UX, Design, and Development teams to enhance performance.
• Created and implemented link-building strategies to increase domain authority and organic visibility.
• Tracked keyword rankings, traffic, and performance using Ahrefs, Google Search Console, and Google Analytics.
• Built and optimized landing pages to improve user experience and conversion rates.
• Managed Google Ads campaigns including keyword research, ad copywriting, and bid management.
• Optimized campaigns via Analytics and GTM to improve ROI and reduce wasted ad spend.
• Ran A/B tests to improve ad effectiveness and conversion rates continuously.

SEO Expert / Digital Marketing Specialist - Crawlbytes - Islamabad, Pakistan

(2019-01 - 2021-02)

• Managed SEO and digital marketing campaigns for multiple in-house and client websites.
• Conducted technical SEO audits, on-page optimization, and comprehensive competitor research.
• Performed keyword research and content gap analysis to fuel organic growth strategies.
• Tracked website performance and rankings using Ahrefs, Google Analytics, and Google Search Console.
• Supported Google Ads keyword research and paid media execution.
• Collaborated with designers and developers to optimize website speed, structure, and usability.
• Improved website performance, responsiveness, and SEO compliance across all devices.
• Delivered detailed performance reports and optimization recommendations to clients.

Bachelor - Software Engineering - IUIC Islamabad (2016 - 2019)