Haris Bin Asghar

Content Marketing Team Lead and Senior Copywriter with 4+ years delivering SEO-driven content and high-conversion copy for brands across the US, UK, Canada, UAE, and the Middle East — all from Rawalpindi, Pakistan. Fluent in English, Urdu, and Pashto. Currently leading a 9-person content team at Outright Islamabad while personally handling brand-level copywriting for select clients.

Built Renovize

Home's brand voice, guidelines, and full marketing copy from scratch — a campaign that drove CTR from 3% to 21%. Proven record of first-page Google rankings, LLM-visible B2B content, and social media growth built from the ground up. Strong background in brand strategy, SEO, AI-optimised content, and aligning editorial output with measurable business growth.

Content Marketing Team Lead / Senior Copywriter at Outright Islamabad (2026-01 – Present)

• Lead and manage a 9-person team of content writers and copywriters; guide strategy, review output, and maintain quality standards across all deliverables.
• Restructured the editorial workflow, cutting average turnaround time by ~18% without compromising content quality.
• Grew Outright's social media platforms significantly within 6 months — accounts that had negligible engagement at the start now deliver consistent organic reach and follower growth across all key channels.
• Developed and executed a full-funnel content strategy including local SEO playbook, Instagram Reels strategy, and AI-search-optimised blog content.
• Built a 16-post content calendar targeting 25 high-opportunity keywords in the CSR and sales-hiring niche; introduced schema markup and Open Graph standards across all content to improve search snippet quality.

Brand Copywriter (Personal Client) at Renovize Home (2026-01 – Present)

• Developed the complete brand voice, tone guidelines, slogan, and brand identity framework for Renovize Home from the ground up.
• Created all marketing copy and web copy for the brand launch — including homepage, service pages, ad copy, and campaign messaging.
• Campaign and copy drove CTR from 3% to 21% — a 7× improvement — demonstrating the direct business impact of strategic brand copywriting.

SEO Content Writer / Copywriter at DevSphere Technologies Pvt. Ltd (2022-01 – 2026-01)

• Improved DevSphere's own website search rankings significantly within 6 months; average ranking position reached 19, generating consistent inbound organic traffic.
• Edgemill (US B2B client): Produced a long-form SEO content strategy and full execution; the brand now ranks against its most competitive keywords on Google and surfaces in AI-powered search engines including ChatGPT and Perplexity.
• Canan Koska (US coffee brand): Wrote launch copy and product pages; the brand received 3 orders in its very first week live.
• ManchesterAirport Trips (UK taxi service): Created SEO content and web copy that grew the brand's search visibility in a competitive local market.
• Produced 1,000+ SEO-optimised pieces — blogs, websites, landing pages, and email sequences — for 30+ clients across the US, UK, Canada, UAE, and Middle East.
• Generated first-page Google rankings for multiple client keywords, contributing to 15–25% organic traffic growth across managed accounts.
• Wrote 300+ conversion-focused landing pages and campaign assets; average CTR improvement across paid and organic channels was 25–35%.
• Developed 100+ email campaigns and automated funnels; improved open rates by 20–25% through audience segmentation and personalised messaging.

Freelance Copywriter at Remote (Self-employed) (2021-01 – Present)

Alongside full-time roles

• Delivered 50+ sales pages, landing pages, and ad creatives for clients in e-commerce, SaaS, and services; average conversion uplift of 15–20%.
• Boosted email click-through rates by 10–15% through optimised subject lines, CTAs, and A/B testing across 40+ client projects.
• Increased email campaign engagement by 30–35% via persuasive copy and audience segmentation strategies.

Principal & English Language Teacher at Dar-e-Arqam Schools KDA (2021-01 – 2022-01)

• Managed day-to-day school operations and led the teaching staff as Principal while completing a Master's degree in English Linguistics.
• Taught English Language and Literature across multiple grade levels.
• Designed lesson plans, academic events, and extracurricular programmes.

Master's in English Linguistics – Kohat University of Science and Technology (KUST) (2021-01 – 2022-01)

Bachelor's in English Language and Literature – Khushal Khan Khattak University Karak (KKKUK) (2018-01 – 2022-01)