Haroon Eclete
META ADS & TikTok Shop MANAGER | PERFORMANCE MARKETING SPECIALIST
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About
Meta Ads Specialist with 3+ years of hands-on experience in paid social advertising, campaign management, audience targeting, retargeting, campaign scaling and performance optimization. Experienced in managing Facebook and Instagram advertising campaigns for e-commerce businesses, with strong knowledge of ROAS, CTR, CPC, CPM, CPA, Custom Audiences and Lookalike Audiences. Also experienced in managing TikTok Ads and TikTok Shop, including campaign management, audience targeting, retargeting, product listings, affiliate marketing and GMV Max campaigns.
Experience
Meta Business Suite & Meta Ads at Eclete Ltd (2024 – 2026)
- Handled Meta Business Verification, Meta Verified (Blue Badge), and Domain Verification processes.
- Managed Meta Business Suite, Ads Manager, Facebook Pages, Instagram accounts, and Ad Accounts.
- Created and managed Custom Audiences, Lookalike Audiences, Retargeting, and Audience Segmentation strategies.
- Managed and optimized campaigns with a focus on ROAS, CTR, CPC, CPM, CPA, and conversion performance.
- Scaled successful campaigns by analyzing performance data, audience behavior, and budget allocation.
- Monitored campaign performance and optimized ad creatives, audiences, placements, and budgets to improve results.
- Troubleshot ad account restrictions, verification issues, payment issues, and Business Manager-related problems.
TikTok Shop & TikTok Ads Manager at Eclete Ltd (2024 – 2026)
- Managed TikTok Shop setup, seller account configuration, and verification processes.
- Created and optimized product listings, including product information, images, pricing, variations, and inventory.
- Managed warehouse and fulfillment settings to support smooth order processing and product operations.
- Managed TikTok Shop Affiliate Marketing, including affiliate product promotion and creator collaboration.
- Managed and optimized GMV Max campaigns to drive product sales and increase overall GMV.
- Monitored orders, sales, product performance, inventory, and shop analytics to improve store performance.
- Supported TikTok Shop growth through product optimization, affiliate strategies, promotional activities, and performance analysis.
- Created, managed, and optimized TikTok Ads campaigns for traffic, engagement, leads, and conversions.
- Conducted audience targeting, retargeting, and campaign optimization based on performance data.
- Monitored key metrics including ROAS, CTR, CPC, CPM, CPA, and conversion rate.
- Scaled high-performing campaigns through budget optimization, audience testing, and creative performance analysis.
Assistant Manager at Highrise Pvt Ltd (2019 – 2023)
- Managed vendor coordination and telecom site power installations.
- Supervised site surveys, execution, and technical team operations.
- Handled documentation, reporting, and NOC processes.
- Ensured smooth project delivery and compliance.
Site Engineer at Huawei (2017 – 2019)
- Managed infrastructure projects including Safe City deployments.
- Supervised site power installations and technical teams.
- Ensured timely execution of telecom and surveillance systems.
- Provided on-site troubleshooting and technical support.
Education
BACHELOR OF TECHNOLOGY in POWER ELECTRONICS – Preston University, Islamabad (2014 – 2018)
DAE in POWER ELECTRONICS – Government College of Technology, Jhelum (2010 – 2013)
