M.usman Qureshi

Digital Marketing Specialist with 6+ years of experience in paid media, social media strategy, and performance marketing across hospitality, food and beverage, retail, and eCommerce brands. Hands-on expertise in Google Ads, Meta Ads, and TikTok Ads, backed by data analysis and tracking setup using Google Analytics, Google Tag Manager, Search Console, Meta Pixel, and Conversion API. Experienced in leading creative and marketing teams, managing multiple brands at once, and turning campaign data into sales growth.

Digital Marketing Specialist at E-Bazaar Online (2025 – Present)

• Plan, run, and optimize Google Ads, Meta Ads, and TikTok Ads campaigns to drive sales and business growth.
• Perform in-depth data analysis and regular campaign audits to identify gaps, reduce wasted spend, and improve sales performance.
• Lead a team of 4 across video production, graphic design, and social media management, aligning creative output with campaign goals.
• Manage social media content and publishing alongside paid campaigns for consistent brand messaging.

Social Media Manager & Digital Marketing Specialist at Codistan Ventures (2024 – 2025)

• Hired as Social Media Manager and grew into a combined Social Media Strategist and Digital Marketing role managing multiple brands simultaneously.
• Managed Google Ads and Meta Ads for Jameel Sweets, Mr. Cod, Ranchers, BLT, Zakori Group, Chuckies, Deflambe, and Prestige.
• Developed social media strategy and handled day-to-day management for Frozen Hub.
• Coordinated with creative teams and delivered performance reporting to clients.

Digital Marketing Executive at Grand Islamabad Hotel (2022 – 2024)

• Managed digital marketing for three hospitality brands: Hangover, Havana Terraces, and Grand Islamabad Hotel.
• Ran Google Ads and Meta Ads campaigns to increase bookings, visibility, and customer engagement.
• Handled social media content planning, posting, and page management across all three brands.

Social Media Manager at Al-Sadat Marketing (2020 – 2021)

• Managed social media accounts end to end, including content scheduling, publishing, and page upkeep.
• Maintained consistent posting schedules and brand presence across platforms.

Digital Marketing Consultant at Project-Based

• Delivered paid campaigns (Meta Ads, Google Ads, TikTok Ads) and social media strategy for project-based clients.
• Clients: Maidaan, Tanveer Associates, LearnOBots, Burj ul Zaki, Citystay by Magnus, Ariston Suites, Capital Arena Gym, Darussalam.
• Built brand-specific strategies covering audience targeting, campaign structure, and optimization.
• Supported graphic design needs for selected clients using Adobe Photoshop and Illustrator.

BS (Hons) in English – National University of Modern Languages (NUML), Islamabad (2016 – 2020)