Marketing Manager at CHOICE COMMUNICATION SERVICES (2025-01 – Present)
- Develop and implement integrated marketing strategies to strengthen brand visibility, customer engagement, and business growth.
- Plan and execute promotional, digital, social media, and customer-focused marketing campaigns.
- Conduct market research and competitor analysis to identify trends, customer needs, and new business opportunities.
- Build and maintain relationships with clients, business partners, and key stakeholders.
- Coordinate with internal departments and external service providers for effective campaign execution.
- Monitor campaign performance and prepare reports with recommendations for improvement.
- Support sales objectives through lead generation, promotional activities, and expansion of market presence.
Assistant Manager – Cargo Sales at Praetorian Aviation Services Pvt Ltd. (Sri Lankan Cargo GSA) (2022-04 – 2024-12)
- Achieved sales targets established by Head Office and contributed to business growth.
- Established and strengthened the distribution network to expand market coverage.
- Managed relationships with direct clients and provided effective service support.
- Conducted market research to identify future growth opportunities and monitored competitor activity.
- Worked closely with cargo operations to maximize cargo loads and improve business performance.
- Maintained relationships with internal and external authorities relevant to the business.
- Ensured compliance with regulatory requirements and internal company policies.
- Prepared periodic reports covering sales performance and service delivery.
- Improved customer satisfaction through efficient service and operational coordination.
Cargo Sales Executive at YS Express Pvt Ltd. (Saudia Airline Cargo GSA) (2019-04 – 2022-03)
- Maintained and expanded business within the assigned territory.
- Negotiated client agreements and resolved service and business issues.
- Supported customer-base expansion by identifying opportunities and coordinating with management.
- Promoted products and services to increase market awareness and generate future sales.
- Prepared sales activity and performance reports and participated in business strategy planning.
- Ensured compliance with company guidelines and policies.
Customer Services Officer at Silk-Bank Ltd. (2018-04 – 2019-03)
- Managed a high volume of inbound and outbound customer calls in a timely and professional manner.
- Identified customer requirements, clarified information, and provided appropriate solutions.
- Built sustainable customer relationships through responsive and service-oriented communication.
- Followed approved communication procedures and handled a wide range of customer queries.
- Participated in seminars and professional development activities to improve performance.
Cargo Operation Officer at Pak Airlift Aviation Services (Gulf Air and Airblue Cargo GSA) (2016-02 – 2018-03)
- Administered plans for the safe handling and storage of shipments.
- Ensured cargo handling procedures complied with established SOPs.
- Applied safety and security standards in cargo operations.
- Prepared cargo load plans based on ULD weight and available aircraft payload.
- Prepared outgoing cargo documentation and Master Air Waybills (MAWBs).
- Coordinated cargo documentation and dispatch activities prior to aircraft loading.
Cargo Assistant at Royal Airport Services (2013-11 – 2016-01)
- Accepted cargo after verifying required documentation and SOP compliance.
- Prepared manual cargo manifests and supporting documentation.
- Built cargo according to ULD weight and loadability requirements.
- Coordinated cargo clearance in accordance with safety and operational procedures.
- Coordinated with load controllers for cargo loading and offloading activities.
- Maintained operational emails, pre-alerts, daily activity reports, and log books.
- Dispatched required documentation to the cockpit following completion of cargo loading and clearance.
