Haseeb Zafar

Paid Media Specialist – Meta & Google Ads - Tickle Up - UK Digital Marketing Agency

(2025-04)

Run Meta & Google Ads (Search, Display, YouTube, PMax) campaigns focused on CPL and ROAS.
Implemented Conversion API, Pixel, and CRM integrations for accurate tracking and lead automation.
Produced AI-powered video creatives using Claude, Manus AI & Creatify — improved CTR and engagement.
Applied advanced bidding (Target ROAS, Target CPA) with continuous A/B testing of creatives and copies.
Managed multi-niche accounts: aesthetics, dental, pet food, travel vaccines, mortgages & income protection.

Paid Media & Performance Marketing Specialist - Expert Properties - Dubai

(2024-03 - 2025-04)

Drove real estate lead generation via Meta & Google Ads with advanced remarketing and lookalike audiences.
Aligned paid media funnels with CRM pipelines to improve lead quality and sales conversion.
Managed ad budgets and bidding strategies to hit CPL and ROAS targets consistently.

Digital Paid Media Specialist – Facebook, Google & YouTube Ads - Unity Exploration - Rawalpindi

(2021-01 - 2023-12)

Boosted campaign effectiveness by 25% through optimized Facebook, Google & YouTube ad strategies.
Set up GTM and GA4 conversion tracking for accurate performance reporting.
Built custom and lookalike audiences; increased engagement 30% and followers 25%.

PPC & Paid Social Ads Specialist - Grand Marketing - Rawalpindi

(2019-04 - 2020-12)

Increased lead generation by 30% through multi-channel Facebook & Google Ads campaigns.
Reduced CPA through competitor analysis, keyword research, and landing page alignment.

Paid Advertising Specialist – Meta & Google Ads - Seven Koncepts - Islamabad

(2017-06 - 2019-03)

Grew client sales by 40% through targeted Facebook, Instagram & Google Ads campaigns.
Tracked and optimized performance via Google Analytics and GTM; delivered weekly insight reports.

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