Hidayat Khattak

Results-driven E-commerce Specialist with deep expertise in Amazon Private Label and end-to-end store management. Skilled in product research, supplier sourcing, supply chain optimization, high-converting listing creation, and data-driven PPC strategies. Proven track record of launching and scaling profitable products while improving operational efficiency and customer experience.

Strong command of SEO and keyword optimization to boost organic rankings, visibility, and conversion rates on Amazon. Adept at analyzing market trends, optimizing listings, and implementing growth strategies that maximize revenue and brand performance. Focused on delivering measurable results, driving continuous growth, and building high-performing e-commerce brands in competitive marketplaces.

Amazon Brand Manager at AIA GLOBAL RESOURCES (2024-09 – Present)

Amazon Brand Manager at Hyper Future (2023-11 – 2024-09)

SEO Specialist at Self-Employed / Freelance (2022 – 2024-10)

Key Responsibilities at E-COMMERCE SPECIALIST (AMAZON PRIVATE LABEL)

• Leveraged advanced tools (e.g., Helium 10, Jungle Scout, Data Dive) and marketplace intelligence to identify product opportunities with low competition, unmet demand, and private label potential.
• Validated ideas through in-depth analysis of competitor listings, customer reviews, pricing trends, sales rank patterns, and keyword volume to ensure profitable, sustainable launches.
• Defined unique selling propositions (USPs) for each product, aligning them with customer expectations and market gaps to differentiate from generic alternatives.
• Proactively sourced and vetted qualified manufacturers and trading companies, primarily across key regions in China, ensuring compliance with product specs, packaging, and Amazon regulations.
• Negotiated MOQs, lead times, payment terms, and custom branding requirements, maintaining balance between cost control and product quality.
• Cultivated strategic, long-term relationships with reliable suppliers, enabling flexible restocking, private labeling support, and priority production during peak seasons.
• Crafted high-converting listings by conducting keyword gap analysis, competitor reverse ASIN audits, and customer behavior insights.
• Optimized titles, bullets, descriptions, and back-end search terms in alignment with Amazon SEO best practices to improve discoverability and organic rank.
• Designed engaging A+ Content modules with compelling visuals and rich brand storytelling, enhancing customer trust and boosting conversion rates.
• Developed and managed full-funnel Amazon PPC strategies across Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Created campaign structures based on keyword match types, intent levels, and segmentation logic, allowing precise control over ad spend and targeting.
• Conducted regular performance audits, optimized bids, eliminated waste through negative keywords, and scaled top-performing campaigns through continuous A/B testing.
• Managed day-to-day fulfillment operations, ensuring timely shipping, accurate order tracking, and efficient returns management in both FBA and FBM models.
• Worked closely with logistics partners and Amazon systems to troubleshoot delays and proactively resolve operational issues.
• Handled buyer queries, feedback, and complaints with professionalism and empathy, contributing to strong seller ratings and customer satisfaction scores.
• Resolved negative feedback and implemented preventive measures to enhance customer retention and brand credibility.
• Monitored core business KPIs such as ACOS, TACOS, CTR, conversion rate, sessions, Best Seller Rank, inventory health, and refund rates.
• Created and presented analytical reports to guide strategic decision-making, from ad scaling and inventory restocks to product discontinuation or bundling.
• Continuously refined processes and campaigns based on data trends, market shifts, and platform algorithm changes.
• Played a key role in brand identity development, including logo, packaging, inserts, and brand messaging aligned with target audience psychology.
• Successfully launched and scaled multiple private label product lines across Amazon US, UK, and EU marketplaces, increasing reach and revenue diversification.
• Stayed ahead of emerging trends and algorithm updates to ensure brand agility and long-term marketplace competitiveness.

Graduation in Computer Science – University of Karak