Senior HR Manager at 9D Technologies (2022-05 – Present)
- Designed and implemented company-wide HR policies and procedures for 400+ employees through a digital HR portal, standardizing policy governance, strengthening compliance, and streamlining HR operations.
- Revamped the performance management system, implementing Objectives and Key Results (OKR) / Key Performance Indicator (KPI) based goal setting and quarterly evaluations via the HR portal, linked to annual reviews and increments. Ran quarterly calibration cycles with department heads using a bell curve and conducted post-evaluation sessions. Standardized evaluation processes for probation confirmations, performance improvement plans, and internship-to-job conversions. Partnered with Flow HCM to customize the system to organizational requirements and trained staff for implementation.
- Led end-to-end recruitment and talent acquisition strategy, averaging 12+ hires per month across technical roles (AI, Data, Web/Mobile Development, QA, UI/UX, DevOps, Game Development) and non-technical roles (Marketing, Finance, HR, Admin, IT)
- Led a Google-inspired talent identification and assessment initiative, interviewing 350+ employees across the Islamabad and Lahore offices, categorizing them into talent buckets, and devising appreciation and development plans to support retention and future-leader pipeline development, working with top leadership.
- Developed and implemented a career progression framework for technical and non-technical functions with C-suite leaders, giving employees clarity on career growth and strengthening succession planning companywide. Created and published growth paths using an AI-powered growth path platform.
- Built HR dashboards using AI and Looker Studio, giving leadership real-time visibility into workforce trends.
- Adopted and leveraged AI across HR: real-time dashboards; recruitment (job descriptions, candidate screening, automated emails); evaluations (role-specific goal creation); training (presentations and quizzes); HR reports, policy bots, policies, reminders, and calendars. Scaled AI use across the HR team and trained junior staff.
- Led learning and development programs: delivered 10+ soft-skills sessions, initiated a LinkedIn-inspired peer-to-peer learning program ("Learning Friday", 13 sessions held), and measured impact through participation, Net Promoter Score (NPS), feedback, and cost metrics. Launched a scalable train-the-trainer model companywide.
- Digitalized HR records for 400+ staff, ensuring documents are readily available.
- Led roles and job description (JD) segmentation by hierarchy and department with team leads across diverse roles, making JDs available on the employee portal.
- Planned and executed company-wide engagement, recognition, and organizational culture initiatives: annual events, sports activities, trips, Women's Day, birthdays, and performance- and values-based awards.
- Managed complex employee relations: grievances, compliance, feedback, and offboarding.
- Ran pulse surveys and stay interviews to improve leadership effectiveness and organizational culture through targeted interventions.
- Led employer branding initiatives through recruitment drives, job fairs, and social media.
- Drafted and administered employment agreements, non-disclosure agreements (NDAs), vehicle agreements, and other legal documents.
- Oversaw health insurance and employee assistance programs in collaboration with Finance.
- Recognition: Employee of the Quarter Award (2023); Best HR Practitioner Award (2026).
Head of HR at Immentia (formerly Inkstone Management, formerly Axproz) (2017-01 – 2022-04)
Dec 2014 - Apr 2022 | 7 years 4 months Career progression: Promoted twice in 25 months, from Senior HR Executive to HR Manager and Head of HR, then led the HR function for 5+ years. Headed HR and the Female section. Transition leadership: Managed the company's transition from Inkstone Management to Immentia in partnership with top leadership.
- Provided strategic management in coordination with top management, including COVID-19 crisis management.
- Led automation of 15+ HR processes, working with the development team to build Human Resource Information System (HRIS) modules: Performance Management System (biannual, probation, and monthly evaluations), iRecruit (Applicant Tracking System), warning system, contracts and oaths management, appreciation and feedback, ticket panel, loans and advance salary, employee and medical card, KPI emails, cafe rating system, barber reservation system, and attendance/leave management.
- Led the end-to-end talent acquisition and recruitment strategy using the company's internal iRecruit Applicant Tracking System (ATS).
- Formulated and implemented HR policies and employee handbook, ensuring companywide compliance.
- Led OKR-based performance evaluations (confirmations, internship, biannual reviews, and increments).
- Developed career ladders for each department and job role to define career tracks.
- Handled employee relations: disciplinary matters, conflicts, grievances, and departmental feedback sessions.
- Served as soft skills trainer, conducting 25+ sessions on leadership, feedback, communication, conflict resolution, office etiquette, team management, teamwork, and time management.
- Conducted compensation benchmarking and market salary surveys for competitive compensation and retention.
- Administered variable compensation, including performance bonuses and leave encashment.
- Managed health insurance (inpatient department, IPD), provident fund, and Employees' Old-Age Benefits Institution (EOBI) in collaboration with the Finance Head.
- Managed official and recreational events: annual awards, trips, work anniversaries, and workshops.
- Recognition: Award of Excellence and Top Trainer Award (2018).
Assistant HR Manager at Immentia (2016-01 – 2016-12)
- Created and implemented a detailed 14-chapter employee handbook covering HR policies and procedures.
- Created an HR manual standardizing guidelines and standard operating procedures (SOPs) across HR functions.
- Led full-cycle recruitment and talent acquisition across all functions, hiring for C-suite through operational roles spanning technical (Mobile/Web), creative, non-technical and business teams.
- Introduced and implemented the "Intern-to-Hire" talent pipeline program.
- Introduced a task-based and sprint-based evaluation system with quantifiable evaluation criteria.
- Managed training and development: budgeting, training needs assessments (TNAs), training plans, and return on investment (ROI) measurement.
- Managed and executed the company’s event calendar and budget, including awards celebrations and trips.
- Supervised employee relations: grievances, conflicts, disciplinary matters, pulse surveys, and feedback sessions.
Senior HR Executive at Immentia (2014-12 – 2015-12)
- Performance management: monthly winners, biannual growth reviews, performance bonus, probations, and internships.
- Recruitment: CV shortlisting, candidate screening, scheduling, conducting tests and interviews, and job offers.
- Onboarding, orientation manual, and HR documentation (letter and form templates).
- Employee relations, HR correspondence, and compliance, including official bulletins and notices.
- Hosted monthly award ceremonies.
- Program management: managed and followed up on ongoing projects using Trello.
Management Trainee Officer (HR) at MTBC (2013-12 – 2014-04)
- Task management: led a team of 5, delegating tasks and reviewing performance in meetings.
- Client relationship: communicated by phone with international doctors and insurance firms for claims processing.
HR Intern at PTCL Head Office (2010-07 – 2010-09)
- Recruitment: prepared job ads, shortlisted CVs, and scheduled and coordinated interviews.
- Orientation: updated the orientation manual and delivered orientation to new PTCL interns.
