Imran Ali Zaib

Results-oriented Sales & Business Development professional with 16+ years of experience across B2B, institutional, corporate, project, HORECA and FMCG environments in Pakistan, plus 2 years of international experience in Malaysia. Proven background in new business development, key account management, sales strategy, team leadership, contract negotiation, market expansion, pipeline development and customer relationship management. Experienced in working with private-sector, institutional and public-sector customers, distributors and senior stakeholders.

MBA in Marketing with a strong commercial, relationship-driven and target-focused approach.

Sales Manager at Pakistan Paper Products Ltd (2022-06 – Present)

• Develop and execute sales strategies for institutional, wholesale and government clients, with focus on revenue growth and account development.
• Secure major contracts with private schools and public-sector projects through consultative selling, proposals, pricing and commercial negotiations.
• Present proposals, pricing structures and business contracts to senior leadership and support commercial decision-making.
• Coordinate nationwide distribution and ensure timely product delivery across customer accounts.
• Conduct market and competitor analysis covering trends, pricing and market opportunities.
• Use AI tools and productivity platforms to support market research, sales planning, business communication, proposal development, content preparation and day-to-day sales efficiency.
• Track sales KPIs and prepare performance reports for management.

Assistant Manager – Project Sales at Zameen.com (2020-12 – 2022-05)

• Managed high-value real estate projects and supported sales conversion through structured prospecting, client engagement and follow-up.
• Built and maintained a strong client network using CRM practices and disciplined follow-up.
• Use AI tools and digital productivity solutions for market research, client communication, presentation and content development, lead-generation support and sales planning.
• Delivered sales presentations at expos, events and corporate gatherings and worked with developers and internal teams on project marketing.

Business Development Manager at Garibsons Private Limited (2018-01 – 2020-12)

• Led a sales team of six and supported team structures covering 26 additional personnel; drove revenue against corporate targets.
• Developed field sales plans and identified new business opportunities across LMT, IMT and HORECA segments for Mughal rice and flour brands.
• Built and executed account-specific HORECA sales programs, opened new markets and developed new partnerships.
• Managed key customer relationships, payment collection, pricing, contracts and service issues to protect revenue and customer retention.
• Worked with distribution channels and distributors to expand brand reach and strengthen market performance.
• Planned and executed sales and marketing events and maintained structured customer follow-up.

Assistant Manager – Customer Relationship at King's Group (ASF Project) (2016-01 – 2017-12)

• Managed customer relationships and coordinated sales and marketing activities to support target achievement.
• Conducted market research covering competition, customer needs and commercial opportunities.
• Converted walk-in prospects into customers and managed outbound follow-ups for cross-sell and up-sell opportunities.
• Worked with Corporate Communications on direct-sales requirements and product collateral.
• Analyzed sales methods, costs and results to support improvement initiatives.

Senior Marketing Executive at ANDARAYA (Malaysia) SDN BHD (2013-06 – 2015-06)

• Analyzed markets, demand and competition; generated leads, prepared quotations, closed deals and coordinated delivery.
• Managed relationships with customers and suppliers across Thailand, Indonesia and Pakistan.
• Identified new opportunities and recommended adaptations to marketing activities to maximize market potential.
• Managed projects against agreed terms and conditions and developed short- and long-term strategies.
• Supported website, blog and email marketing content and prepared management reports.

Unit Manager – Part Time at Golden Palace Hotel (2013-12 – 2015-06)

• Led local and expatriate staff across housekeeping and related hotel functions; managed guest relations and service delivery.
• Supported cost control, marketing activities, budgeting, guest feedback and daily cash closing.

Business Development Officer at Meezan Bank Limited (2012-07 – 2013-06)

• Managed monthly deposit targets, prospecting, pipeline reporting and customer relationship activities.
• Maintained KYC-compliant account-opening documentation and monitored portfolio attrition and customer issues.
• Generated referrals for consumer banking products including car and home financing.

Medical Information Officer at Novartis Consumer Health (2010-02 – 2012-07)

• Executed territory call plans, achieved sales objectives through structured customer engagement and maintained business relationships.
• Used reporting tools and customer-focused selling techniques to support territory performance and post-call planning.

MBA in Marketing – Khadim Ali Shah Institute of Technology (KASBIT) (2011)