Iqra Shafiq

Lead generation specialist and digital marketing strategist with 2+ years of hands-on LinkedIn outreach experience. Worked with agencies and ecommerce businesses to build qualified pipelines using Sales Navigator, cold DMs, and structured follow-up sequences. Also brings direct entrepreneurial experience as founder of Diva Wristwear — someone who understands the business side of selling, not just the execution.

Founder & CEO - Diva Wristwear

(2025-01)

• Built and launched a wristwear brand from zero — product, marketing, and sales
• Applied lead generation and digital marketing skills directly to brand growth

Lead Generation Specialist - GrowWayGlobal - Remote

(2023-01 - 2025-12)

• Built and managed targeted prospect lists using LinkedIn Sales Navigator
• Executed daily cold outreach and personalized DM campaigns to decision-makers
• Qualified leads and passed warm prospects to sales with full context notes
• Tracked outreach metrics and refined messaging based on response patterns
• Contributed to consistent month-over-month pipeline growth

Digital Marketing Strategist - EcomApex - Remote (Pakistan)

(2024-08 - 2024-12)

• Developed and executed digital marketing strategies for ecommerce clients
• Managed content, outreach, and brand visibility across digital platforms
• Contributed to campaign planning and performance tracking

Lead Generation & Outreach - EcomSellops - Remote

(2023-01 - 2024-12)

• Identified ecommerce brand owners and decisionmakers on LinkedIn
• Crafted tailored outreach messages based on each prospect's specific business
• Managed follow-up sequences to move cold contacts to booked calls
• Supported client acquisition through daily structured prospecting

BS - Entrepreneurship - Bahauddin Zakariya University (2021-01 - 2025-12)

D.Com - Commerce - Govt. Post Graduate College (2020-01 - 2021-12)

Matric - Science - Bright Ways Junior Model School (2018-01 - 2019-12)