Content Specialist at MoreThanAaccountants UK (2024-05 – Present)
- Researched and executed an SEO content strategy focused on complex UK tax and corporate compliance (HMRC and Companies House), integrating structural ACCA updates, tax advantage matrices, and custom graphics.
- Managed a rigorous peer-review workflow, partnering with senior accountants to QA-test and technically verify sensitive financial content for absolute regulatory precision.
- Utilised WordPress to draft, publish, and audit comprehensive articles. Maintaining meticulous content records while managing the seamless integration of custom infographics, fact tables (LucidChart) and animations to lower bounce rates.
- Collaborate with the UK SEO team to monitor, analyse, and leverage content performance metrics via web analytics to consistently refine organic distribution strategies.
- Pioneered Answer Engine Optimisation (AEO) frameworks to secure dominant, multi-source visibility within Google AI Overviews for highly competitive, high-intent UK accounting queries.
- Capturing prime AI Overview citations and sidebar placements for core commercial intent queries
- Securing top-tier feature listings for B2B search pathways on UK small business accounting infrastructure.
Sr. Content Engineer at InvoZone (2023-06 – 2024-03)
- Emerging Tech Specialisation: Collaborated with C-suite stakeholders and product owners to market and launch the firm's specialised gaming division, InvoGames; proofreading, editing, content and designed layouts a suite of 25 technical development service pages.
- Web Architecture & Content Overhaul: Map out end-to-end revamp of the digital service landing pages; designed user-centric layouts and authored 20+ high-converting development service pages to clearly articulate complex technical solutions.
- Technical Conceptualisation: Commissioned and authored high-authority technical collateral, including white papers, performance-backed case studies, and promotional material detailing complex AI gaming mechanics (intelligent NPC behaviours, pathfinding algorithms, adaptive difficulty scaling, and procedural asset generation).
- Emerging Tech Specialisation: Led the research, strategy, and execution of content frameworks for the blockchain, decentralised finance (DeFi), Web3, and cryptocurrency articles under the InvoBlox banner. Deploy monthly Content Calendar, track through Trello.
- AI Chatbot Training: Devised and curated structured conversational datasets, intent maps, and response matrices to train proprietary B2B AI chatbots, ensuring absolute alignment with corporate brand voice, compliance standards, and complex user journeys.
Technical Writer at Instructor Brandon (2021-08 – 2023-05)
- Multi-Cloud Content Research: Conducted deep-dive technical research to create high-quality educational and instructional materials covering Microsoft Dynamics 365 Finance, Amazon Web Services (AWS), Google Cloud Platform (GCP), and Azure cloud environments.
- Frictionless User Experience: Decreased documentation drop-off rates and drove high product usability scores by embedding structured data tables, contextual FAQs, strategic call-to-actions (CTAs), and Technical Custom Infographics directly into software guides.
- Cross-Functional Sync: Maintained strict compliance with shifting software release specifications by collaborating routinely with multi-disciplinary engineering and QA teams to review documentation accuracy.
SEO Blogger at US Packaging Solutions (2020-07 – 2021-08)
- Organic Growth Strategy: Engineered comprehensive on-page and off-page SEO content architectures that redirected valuable inbound traffic from authority domains, measurably increasing brand visibility and capturing commercial lead conversions.
- Conversion Rate Optimisation (CRO): Wireframed, structured, and copyedited technical landing pages, service-oriented homepages, and highly targeted product category descriptions designed to maximise user engagement and dwell time.
Jr. Technical Writer at Programmers Force (2019-06 – 2020-07)
- Technical Translation: Systematically transformed dense developer jargon, code documentation, and internal notes into clear, logical, and highly structured end-user installation guides.
- Documentation Audits: Regularly reviewed and audited existing product knowledge bases to ensure structural alignment, technical accuracy, and information freshness.
- Technology Sourcing: Conducted market research on emerging development tooling and software integrations to incorporate current best practices into standard operating procedures.
