Khawar Baig

Results-driven Digital Marketing Specialist & Video Editor with 3+ years of experience in performance marketing, video content creation, and paid social campaigns. Increased lead generation by 40% and boosted engagement by 25% through high-converting video ads and data-driven strategies.

Digital Marketing & Creative Specialist at Fiorire Floral & Gift Boutique (2024-01 – Present)

• Increased leads by 40% through optimized Meta campaigns
• Boosted engagement by 25% using video ads
• Created high-converting short-form content
• Combined creative strategy with paid ads performance

Video Editor & Content Creator at Freelance / In-house (2022-01 – Present)

• Edited high-converting video ads for social media campaigns
• Created short-form content optimized for engagement and retention
• Applied storytelling techniques, hooks, and pacing to improve watch time
• Delivered content tailored for platforms like Instagram and TikTok
• Collaborated with marketing teams to align visuals with campaign goals

Production Intern at Pakistan Television Corporation (PTV News) (2023-01 – 2023-06)

• Assisted in TV production workflows including shooting and editing
• Supported production team in live and recorded segments

Event Management at Mozak Events (2023-01 – 2025-01)

Coordinated and managed events at Mozak Events, including concerts and food festivals, notably Fun Quest at F-9 Park.

• Ensured efficient logistics, vendor collaboration, and smooth on-site operations
• Delivered a high-quality experience for attendees through effective planning and execution

BS in Media Studies – Bahria University Islamabad (2020-01 – 2024-01)