Maira Kamran

Amazon Product Manager and Team Lead with 4.5 years of experience managing multi-brand, multi-category portfolios across the US and UK marketplaces. Currently leading a team of 8 Product Managers at LifePro Fitness — home of the LifePro Waver Vibration plate, officially declared as USA's #1 vibration plate — under the ChaiVision umbrella. Overseeing SKUs across 5 brands and 6+ categories including fitness, kitchen, outdoor, pet, and kids.

Personally managing 33+ ASINs across LifePro and Culvani brands spanning fitness equipment, sauna therapy, and kitchen tools. Promoted to Team Lead after delivering measurable category dominance: grew an Adjustable Fitness Bench family from $324K to $529K revenue over two years, tripled conversion rate from 1.43% to 3.91%, and secured Page 1, Rank 1 with Amazon's Choice badge for two consecutive years — while reducing TACOS from 4.9% to 3.5% and ACOS from 14.9% to 10%.

Known for setting category visual standards: a listing image redesign that multiple competitors subsequently replicated.

Product Manager Team Lead — Multi-Brand Amazon Portfolio (USA) at LifePro Fitness (Chai Vision) (2025-09 – Present)

• Lead a team of 8 Product Managers across 5 brands and 6+ categories under the ChaiVision umbrella (LifePro Fitness, Culvani, PetCove, Oaktive, Joyberry) — enforcing structured KPI accountability rhythms across TACOS, ACOS, in-stock rate, and YoY revenue growth targets.
• Reduced team TACOS from 4.9% to 3.5% and ACOS from 14.9% to 10% YoY by standardizing advertising efficiency protocols and bi-weekly PPC review cadences across all PM portfolios.
• Identified two underperforming PMs with productivity gaps rooted in outdated workflows; organized a month-long structured in-office training intervention that restored full KPI compliance for both roles — despite headwinds from product discontinuations across their portfolios.
• Introduced Claude (Anthropic), Jarvio, and AI-powered tools to the team by building the business case for upper management approval; streamlined daily operational workflows and measurably improved team productivity.
• Built and deployed stockout prevention protocol across all 8 PM portfolios: cross-referencing sales velocity, incoming PO timelines, and seasonal trend data to flag OOS risk early — successfully reducing a projected 30+ day stockout to 10 days on multiple occasions, including the Horizon Balance Ball and Adjustable Fitness Bench family.
• Planned Q2 and Q3 inventory allocation strategy that enabled the team to execute BFCM deals without stockouts and achieve Q4 2025 revenue targets — the highest-revenue quarter of the year.
• Developed and standardized SOPs for critical scenarios including listing suppression, review rating drops below 4 stars, FBA stockout response, and pre- and post-launch strategy for new product launches — now used as operational reference across the division.
• Architect performance monitoring systems using Seller Central, Vendor Central, Power BI, Helium 10, and DataDive to identify revenue leakage and organic rank volatility before they escalate.
• Oversee cross-functional coordination with PPC agency partners, creative and content teams, supply chain, and compliance — aligning all functions to marketplace strategy and brand growth goals.

Amazon Product Manager — LifePro Fitness at LifePro Fitness (Chai Vision) (2024-05 – 2025-09)

• Grew the Adjustable Fitness Bench family from $324,751 to $529,160— a 63% revenue increase — through full-funnel listing transformation, keyword strategy, and advertising efficiency management.
• Tripled conversion rate from 1.43% to 3.91% over two years, increasing units sold from 3,054 to 5,525 while maintaining a competitive ASP of $100+.
• Secured Page 1, Rank 1 with Amazon's Choice badge for two consecutive years on the primary keyword — achieved through complete listing revamp using DataDive, Helium 10, Brand Analytics, and Search Query Performance data.
• Redesigned main listing image to demonstrate multi-position product usage; the creative direction was subsequently replicated by multiple competitors, establishing the visual standard for the category.
• Maintained TACOS at 4.9% and ACOS at 14.9% in 2025 — both within portfolio targets — while simultaneously growing revenue, demonstrating that advertising efficiency and growth are not mutually exclusive.
• Managed ~33 ASINs across fitness categories on Seller Central and Vendor Central, conducting daily checks on Buy Box retention, FBA/FBM status, compliance flags, listing suppression, and deal activation.
• Implemented proactive stockout prevention system: monitoring real-time sales velocity against incoming PO timelines and coordinating with PPC representatives to throttle ad spend during low-inventory periods — preventing revenue loss on multiple high-velocity ASINs.
• Implemented quarterly keyword research and competitor gap analysis using Helium 10, DataDive, and Brand Analytics to maintain organic rank durability and identify underserved search terms.
• Personally managed 33+ LifePro ASINs alongside 5 Culvani kitchen SKUs — spanning fitness equipment, sauna therapy, red light therapy, and kitchen tools — demonstrating active multi-brand, multi-category portfolio management.
• Contributed to LifePro Waver achieving recognition as USA's #1 vibration plate in its category through sustained listing excellence, organic rank dominance, and advertising efficiency.
• Led onboarding and training for 7 new Product Managers as a senior PM — covering company SOPs, Seller Central workflows, listing compliance standards, and performance monitoring systems.

Assistant Brand Manager (UK) at Amazing Seller (Agency) (2021-02 – 2024-06)

• Managed 2 brand accounts (15 SKUs combined) on Amazon UK Seller Central FBA — overseeing listing integrity, account health, keyword strategy, and compliance monitoring.
• Executed a full listing turnaround for a zero-revenue beauty tool: conducted end-to-end market research, competitor analysis, and keyword discovery using Helium 10, DataDive, and Brand Analytics, then completely rewrote copy and redesigned listing images — resulting in the product becoming a best seller in its category on Amazon UK.
• Provided operational support across inventory management, listing update cycles, and performance reporting for both brand accounts.

PPC Campaign Manager (Freelance) at Private Client — Ahmed Chohan (2022-11 – 2024-06)

• Designed and managed Amazon Sponsored Ads campaigns with a focus on TACOS and ACOS monitoring, strategic bid allocation, and budget management across high-converting keyword targets.
• Conducted weekly sales performance analysis to identify campaign optimization opportunities and support niche-level scaling decisions.

MBA in Human Resource Management – Fauji Foundation University (2004-03 – 2006-03)

BS in Information Technology – Preston University (2001-01 – 2003-12)