Hesham

To join a growing e-commerce or D2C brand as a Performance Marketing or Growth Lead, owning paid acquisition, creative and conversion to drive profitable revenue. I bring a record of turning around loss-making Meta ad accounts (0.12x to 3.33x ROAS), scaling a Shopify beauty brand to Rs 1.04M in monthly sales, and leading designers, video editors and content creators, backed by 26 years in the Saudi market and fluency in Arabic, Urdu and English.

Founder & Head of Growth at IT Cybx (2023-11 – Present)

I personally led strategy, paid media and creative for each client brand below. I hired and directed a team of 2 graphic designers, 2 video editors, an e-commerce manager and a social media / content specialist.

Client brand: skincare & beauty at Amira Essence (2024-04 – 2024-11)

Shopify

• Grew monthly store sales to Rs 1.04M in September 2024 (up 512% vs prior period), with 874 orders and a 5.17% conversion rate (Shopify).
• Managed Rs 400K+ in Meta ad spend (Jun to Sep 2024) at a 5x to 10x ROAS range; best campaign 10.21x; 6.70x account average in June.
• Tested every core product across interest, city, lookalike and open audiences, then consolidated winners into CBO campaigns to scale spend without losing efficiency (Sep: 4.72x ROAS, 628 purchases on Rs 134K).
• Planned and ran a one-day flash sale: Rs 85K in sales, 75 orders, 4.42% conversion rate.
• Ran Meta, TikTok, email and influencer campaigns; briefed designers and editors on all ad creative and directed influencer/UGC content sourcing.

Client brand: premium mobile accessories at RYZoon (2025-05 – 2025-08)

Shopify

• Rebuilt a fragmented Meta account (overlapping audiences, thin budgets) into consolidated CBO campaigns: ROAS from 1.37x to 4.29x and 4.54x (4.4x combined).
• Cut cost per purchase from SAR 90 to SAR 19.6 and CPC to as low as SAR 0.25 by switching to purchase optimisation.
• Wrote Saudi-localised creative angles (fast Riyadh/Jeddah delivery, durability, premium design) and directed the creative team to produce them.

Client brand: fashion jewelry at Iryzo (2025-10 – 2026-02)

Shopify

• Turned a loss-making account profitable: ROAS from 0.12x to 3.33x on Rs 266K spend, generating Rs 885K in sales from 523 orders.
• Cut cost per purchase by 90% (Rs 4,857 → Rs 509) and CPC from Rs 29 to Rs 8.24 by merging campaigns into one CBO and rewriting hooks around current fashion trends.
• Ran Meta, TikTok, email and influencer content, with the in-house design and video team producing all creative.

HR Coordinator at Al-Barq Excellence EST. (2021-10 – 2022-12)

• Handled end-to-end recruitment, onboarding, payroll and logistics operations.

Operations Supervisor at fetchr (2019-09 – 2021-10)

E-commerce delivery

• Ran daily shipping and inventory operations, KPI reporting, and team hiring and training.

Senior Store Manager at Nike (2017-05 – 2019-03)

• Owned daily and monthly sales targets, staffing, visual merchandising and stock management.

Store Manager at Dukan Retailing Company (2014-07 – 2017-05)

Sales & Maintenance Supervisor at Al Arab Computer Systems (2010 – 2013)

Associate's Degree in Digital Marketing – MIT Institute (2023-06 – 2023-11)

High School Diploma in Information Technology – Al Madinah Computers Institute (2013 – 2013)

Hafiz-e-Quran in Islamic Studies – Charitable Society for the Memorization of the Koran (2006 – 2008)