Mohsin Chaudhry

Brand Builder and Digital Marketing Strategist with 8+ years of progressive experience leading multi-channel, 360° marketing ecosystems across fashion, real estate, e-commerce, education, and corporate sectors. Proven track record of building brands, scaling campaigns, leading large cross-functional teams, and delivering measurable business outcomes through a blend of strategy, creative direction, performance marketing, and production excellence.

Marketing

Strategist of a full-service digital agency with hands-on leadership across strategy, execution, and growth.

Brand Builder and Marketing Strategist at AD Chad (2024-10 – Present)

• Providing a full-service 360° digital marketing, delivering integrated strategy, creative, production, and performance marketing solutions.
• Led brand strategy and positioning for fashion, e-commerce, and service-based brands, including messaging frameworks, visual direction, and go-to-market planning.
• Produced end-to-end production of TVCs, DVCs, product shoots, lifestyle shoots, and campaign videos, overseeing ideation, scripting, storyboarding, shoot execution, and post-production.
• Planned and executed performance marketing campaigns across Meta and Google, aligning creatives with funnel stages to drive awareness, engagement, and conversions.
• Built and managed cross-functional teams including strategists, designers, videographers, editors, media buyers, and freelance specialists.
• Established internal systems for content calendars, campaign workflows, reporting dashboards, and creative approvals.
• Owned client relationships end-to-end: pitching, onboarding, strategy, reporting, renewals, and long-term growth roadmaps.
• Delivered measurable outcomes through conversion-focused creatives, CRO-led content systems, and data-driven optimization.

Marketing Manager at TaanaBaana (2024-05 – 2024-09)

• Led nationwide 360° marketing campaigns across digital, retail, and brand touchpoints, strengthening market positioning and brand recall.
• Headed creative direction for seasonal launches, integrated shoots, and campaign storytelling.
• Managed PR initiatives, CSR campaigns, vendor partnerships, and production teams.
• Collaborated with merchandising, retail, and supply-chain teams to align marketing strategy with commercial objectives.
• Oversaw forecasting, campaign planning, and execution calendars for marketing operations.

Country Head - Marketing at RE/MAX Pakistan (2023-04 – 2024-04)

• Led nationwide and global marketing operations for Pakistan’s franchise network.
• Designed and executed ROI-driven digital media strategies, optimizing spend and performance across platforms.
• Developed franchise-level marketing frameworks, toolkits, and standardized brand communication.
• Conducted training workshops for franchise owners and marketing teams.
• Oversaw PR, CSR initiatives, vendor management, and senior leadership reporting.

Manager Marketing & Social Media at Stocktoc (2022-08 – 2023-03)

• Managed four internal teams (28+ professionals) spanning strategy, creative, social media, and execution.
• Delivered 360° marketing strategies for high-profile clients including Rafi Group, Carrera Pakistan, Health Republic, Smash Burger, SAM Developers, and others.
• Acted as lead client strategist, ensuring alignment between business goals, creative execution, and performance outcomes.
• Oversaw campaign planning, execution, analytics, and performance reporting.

Brand Executive (Pakistan) at Urbansole (2021-08 – 2022-07)

• Executed brand launches, seasonal campaigns, and retail-focused marketing initiatives.
• Coordinated PR, influencer engagement, and brand communications.
• Managed social media strategy and cross-brand creative alignment.

Assistant Manager Marketing & Social Media at CFE Group of Colleges (2020-05 – 2021-03)

• Developed and executed digital marketing strategies to enhance brand image and student engagement.
• Led content creation, video production, and PR activities.
• Improved organic reach and engagement through structured content planning.

Assistant Manager Sales & Marketing at Stocktoc (2017-11 – 2020-04)

• Pitched and onboarded new clients while managing ongoing marketing accounts.
• Created integrated marketing plans, campaign reports, and digital content.
• Hands-on involvement in photography, videography, and social media execution.

Bachelor in Business Administration (BBA) in Marketing (ATL, BTL & TTL) activities – Qarshi University (2013 – 2017)