Muhammad Adeel
Digital Marketing & SEO Expert | AIO | GEO | Semantic SEO | Topical Authority Specialist
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About
Results-oriented SEO and Digital Marketing Specialist with 4+ years of proven experience in driving organic growth and improving search visibility for international clients across Sweden, UAE, New Zealand, and the USA. Specialized in next-generation SEO strategies, including AI Overviews (AIO) Optimization, Generative Engine Optimization (GEO), Semantic SEO, and Topical Authority Building. Proven ability to rank competitive keywords and deliver measurable results through data-driven strategies tailored to diverse global markets.
Strong expertise in Technical SEO, On-Page and Off-Page Optimization, high-authority Link Building, and executing integrated digital marketing campaigns. Currently working with Sweden-based agencies, Professional Ways and Approach First, consistently delivering performance-focused SEO strategies that enhance rankings, increase traffic, and drive business growth.
Experience
Digital Marketing Expert - Professional Ways - Sweden
(2025-11)
Sweden-based digital marketing agency delivering advanced SEO and performance-driven digital growth solutions for international clients.
- Design and implement end-to-end digital marketing strategies with a focus on next-generation SEO, including AI Overviews (AIO), Generative Engine Optimization (GEO), and Semantic SEO
- Develop Topical Authority frameworks and structured content hub architectures to improve organic visibility and search relevance
- Conduct in-depth technical SEO audits, including Core Web Vitals optimization, site performance improvements, and structured data (Schema) implementation
- Lead keyword research, search intent analysis, and competitive gap analysis to identify ranking opportunities
- Manage comprehensive off-page SEO strategies and high-quality backlink acquisition campaigns targeting Swedish and international markets
- Monitor, analyze, and report performance using GA4, Google Search Console, SEMrush, and Ahrefs to ensure continuous optimization
- Collaborate closely with content creators and developers to execute integrated SEO and digital marketing campaigns
- Client: Soft Dream Flora – https://softdreamflora.se/ (Florist — Sweden)
- Client: Elektriker i Nainacka – https://elektrikernainacka.se/ (Electrician Services — Sweden)
- Client: Elektriker i Solna – https://elektrikerisolna.se/ (Electrician Services — Sweden)
- Client: Expert Print – https://expertprint.se/ (Print Services — Sweden)
- Client: Eliva Clinic – https://www.elivaclinic.se/ (Medical Clinic — Sweden)
- Client: Abort Stockholm – https://www.abortstockholm.se/ (Healthcare — Sweden)
- Client: Gynekolog Stockholm – https://gynekologstockholm.nu/ (Gynecology Clinic — Sweden)
- Client: Din Körskola – https://dinkorskola.se/ (Driving School — Sweden)
SEO Specialist - Approach First - Pakistan
(2023-03)
Pakistan-based digital marketing agency delivering performance-driven SEO and digital marketing solutions for international clients across Sweden, New Zealand, UAE, USA, and other global markets.
- Develop & implement advanced SEO strategies including Semantic SEO, Topical Authority mapping, and Entity-Based optimization
- Optimize content for AI Overviews (AIO) and Generative Engine Optimization (GEO) to capture next-gen SERP features
- Perform in-depth keyword research, search intent analysis, and content gap identification
- Manage Technical SEO: crawl audits, Core Web Vitals, schema markup, site architecture, and indexation
- Execute ethical Off-Page SEO and authority Link-Building campaigns
- Monitor KPIs using Google Analytics 4, Search Console, SEMrush, and Ahrefs
- Collaborate with content, social media, and PPC teams for integrated digital campaigns
- Handle client SEO projects across Swedish and international markets (healthcare, hospitality, automotive, legal)
- Queenstown Car Rental (queenstowncarrental.nz): Ranked #2 for 'Queenstown Car Rental' from zero visibility via technical SEO, content creation & authority backlinks
- Pronto MS (prontoms.com): Achieved #1 ranking for 'Pronto MS' through keyword optimization, local SEO, and backlink strategy
- Polpette (polpette.se): Achieved #1 ranking for 'Italiensk Restaurang i Drottninggatan' via local SEO & content enhancement
- AM Kort (amkort.se): Achieved #1 ranking for 'AM körkort i Stockholm' through technical SEO and local authority building
- Client: Great Spice Tauranga – https://www.greatspicetauranga.co.nz/ (Restaurant — New Zealand)
- Client: Touch of Italy – https://touchofitaly.co.nz/ (Restaurant — New Zealand)
- Client: Queenstown Car Rental – https://queenstowncarrental.nz (Car Rental — New Zealand)
- Client: Pronto MS – https://prontoms.com (B2B Services — International)
- Client: Polpette – https://polpette.se (Italian Restaurant — Sweden)
- Client: AM Kort – https://amkort.se (Driving License — Sweden)
SEO Intern - Pakshopify - Pakistan
(2022-02 - 2023-06)
Pakistan-based rapidly growing e-commerce platform.
- Conducted keyword research and on-page SEO optimization for product and category pages
- Optimized website structure, internal linking, and meta elements for improved crawlability
- Produced SEO-targeted content with proper NLP optimization and search intent alignment
- Monitored analytics data and collaborated with dev team on page speed & technical improvements
- Assisted in off-page SEO, link-building campaigns, and competitor analysis
Education
Bachelor of Science - Computer Science - Iqra University, Islamabad, Pakistan
Intermediate - Faculty of Computer Science - The Scholars Science College, Wah Cantt, Pakistan
Matriculation - Science - F.G. Model High School, Wah Cantt, Pakistan
