Muhammad Adi Arshad

I am a marketing and sales professional with a Master's degree from the University of Stirling, UK, and over 3 years of work experience in Glasgow, Scotland. During my time in the UK, I worked with well-known international brands including Red Bull, Coca-Cola, and Nando's on brand activations, marketing campaigns, and customer engagement. I have hands-on experience in sales, client management, and business development.

I am now back in Pakistan and looking for a senior role in Marketing, Sales, or Business Development where I can use my international experience and skills to help a company grow.

Brand Activations & Marketing Executive - PintPlace - Glasgow, UK

(2023-08 - 2026-04)

• Planned and executed brand activation campaigns in partnership with internationally recognised brands including Red Bull, Coca-Cola, HEYDUDE, and Nando's, driving footfall and customer engagement
• Managed on-ground marketing events and promotional activities, ensuring consistent brand representation across all customer touchpoints
• Built and maintained relationships with high-profile clients including professional football clubs — Celtic FC, Rangers FC, Falkirk FC, and Manchester United overseeing their hospitality and event experience
• Led a team of staff, handling scheduling, training, and performance to ensure smooth operations during large-scale events
• Monitored customer feedback and engagement trends to continuously improve service quality and brand experience
• Contributed to customer retention strategies through relationship management and personalised engagement

Senior Sales & Marketing Executive - Global Reach Consultant

(2021-07 - 2022-08)

• Designed and executed 4 digital marketing campaigns across LinkedIn, email marketing, and social media to generate qualified leads and grow brand visibility in a competitive consultancy market
• Managed 20+ client relationships across the full sales journey — from first contact to conversion — improving engagement and contributing to a 15% increase in student inquiries
• Led on-ground outreach campaigns across 4 universities in Lahore to build brand awareness and drive student enrollment inquiries
• Developed and presented marketing strategies and campaign plans to senior management, contributing directly to business growth targets
• Tracked and analyzed campaign performance data to identify trends, optimize ongoing efforts, and improve conversion rates
• Recruited, supervised, and trained a team of 12 interns — delegating tasks, monitoring performance, and improving overall campaign execution quality

Sales & Marketing Executive - Ingot Brokers

(2021-04 - 2021-06)

• Supported client acquisition through direct sales and customer engagement
• Managed client onboarding and maintained relationships in a fast-paced sales environment
• Coordinated with operations teams to ensure smooth service delivery

MSc - Marketing and Brand Management - University of Stirling (2022-09 - 2023-06)

Masters - Marketing - University of the Punjab (2019-09 - 2021-06)

Bachelors of Arts - Journalism and Statistics - University of the Punjab (2017-09 - 2019-06)