Muhammad Alam
Digital Marketing Fresher | Social Media & Performance Marketing
About
Motivated digital marketing fresher with strong interest in social media marketing, performance advertising, and brand growth. Skilled in Canva-based content creation, Shopify store setup, and practical learning of Meta Ads and Google Ads campaigns. Familiar with SEO fundamentals and digital content strategies.
Eager to start a career in a results-driven marketing role where I can apply creative and analytical skills to support business growth. Quick learner with strong attention to detail and execution mindset.
Experience
Freelance Digital Marketing & Design - Self-Employed
(2025-01)
- Managed Meta Ads campaigns (Facebook & Instagram) including campaign setup, audience segmentation, retargeting, and conversion optimization
- Executed Google Ads campaigns (Search, Display & YouTube) with focus on lead generation and performance tracking
- Applied A/B testing for ad creatives, headlines, and landing pages to improve CTR and conversion rates
- Optimized campaigns using key performance metrics including CTR, CPC, CPA, CPM, and ROAS
- Conducted keyword research and implemented search intent targeting for Google Ads campaigns
- Built and refined audience targeting strategies using interests, demographics, and custom/lookalike audiences
- Monitored and improved campaign performance through continuous optimization and budget allocation
- Developed and tested ad copies, creatives, and hooks to increase engagement and conversion efficiency
Digital Marketing Intern - Rhombix Technologies
- Created social media posts, banners, and marketing creatives using Canva for client campaigns
- Developed content for digital marketing campaigns across multiple brands
- Assisted in website updates and content management using HTML, CSS, and WordPress
- Ensured brand consistency across all digital platforms and marketing materials
- Supported campaign execution by coordinating with design and marketing teams
- Worked on promotional content creation for social media and brand communication
Videography & Content Production - Ayat Perfumes
- Produced product photography and videography for perfume brand campaigns
- Edited short-form video content for social media reels and promotional use
- Created visually engaging content focused on branding and product presentation
- Managed content optimization for Instagram reels and brand visibility
Education
Bachelor of Science (B.S.) - Computer Science - Virtual University of Pakistan (2025-12)
