Muhammad Ebad Ali
Marketing Commercial Excellence M.I.S / S.F.E Management
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About
Results-driven Commercial Excellence professional with 13+ years of experience in the pharmaceutical industry, specializing in Commercial Excellence, Sales Force Effectiveness (SFE), MIS, Sales Analytics, Business Intelligence, KPI Reporting, and Commercial Operations. Proven expertise in developing executive dashboards using Power BI, SAP S/4HANA and Advanced Microsoft Excel, enabling data-driven decision-making and operational efficiency. Experienced in sales budgeting, incentive management, territory alignment, CRM administration, forecasting, and cross-functional collaboration to improve business performance and sales productivity.
Experience
Deputy Manager – Commercial Excellence at Tabros Pharma (2024-03 – Present)
Lead Commercial Excellence, Sales Force Effectiveness (SFE), and MIS operations.
- Develop executive dashboards using Power BI and Advanced Excel
- Manage sales budgeting, KPI reporting, and business performance analysis
- Manage field force incentive programs and GPS-based reporting
- Manage M-REP/ICRM operations and SAP purchase requisitions
- Coordinate travel arrangements and hotel resource management
- Conduct ROI analysis and monitor live field force expenses
- Manage doctor database and call reporting
- Execute quarterly sales target allocation and implementation
Assistant Manager – Marketing Support at AGP Limited (2020-01 – 2024-02)
- Prepared sales MIS reports and performance dashboards
- Supported sales forecasting and budgeting activities
- Managed incentive calculations and CRM reporting
- Coordinated promotional material distribution
- Managed travel arrangements and administrative support
- Generated analytical reports to support management decision
Senior Marketing Support Officer at AGP Limited (2017-09 – 2020-01)
- Prepared sales analysis and incentive reports
- Coordinated field force reporting
- Processed expense claims and purchase requisitions
- Supported commercial operations and sales administration
Senior MIS / SFE Officer at SJG Pharma (2014-01 – 2017-09)
- Uploaded distributor sales data
- Prepared daily, weekly, and monthly sales reports
- Managed attendance reporting
- Conducted ROI analysis
- Maintained distributor sales database
- Supported Sales Force Effectiveness initiatives
Customer Service Representative at Telenor Pakistan (2011-04 – 2013-05)
- Handled and complaint resolution
- Maintained CRM records
- Ensured customer satisfaction and service quality
- Resolved billing and service-related issues
Education
MBA in Marketing – Federal Urdu University
Bachelor of Commerce in B.Com – University of Karachi
