Rehan Babar

Marketing leader with 19+ years of experience building brands, driving commercial growth, and leading integrated marketing across hospitality, restaurants, real estate, corporate, institutional, B2B, technology, scientific, life sciences, education, and non-profit/development sectors. Proven track record of launching 40+ projects, managing multi-brand portfolios, developing growth strategies, and delivering measurable results through digital, performance, creative, and traditional marketing. Combines strategic leadership with hands-on execution across brand management, digital transformation, performance marketing, customer acquisition, e-commerce and digital commerce, CRM, campaign development, creative communications, agency management, strategic partnerships, and marketing analytics.

Experienced in connecting marketing investment to commercial outcomes while collaborating with sales, operations, creative teams, agencies, partners, and senior leadership.

HEAD OF MARKETING at Tandoori Group (2026-02 – 2026-08)

Led marketing strategy, brand management, digital transformation, customer acquisition, and commercial growth across a portfolio of 7 hospitality brands spanning restaurants, cafés, catering, and event management. Brands: Tandoori Restaurants, Tayto, Bonsai Pan Asian Kitchen, Orchid Marquee, Café Kashmir, Dairy Dip, and Tandoori Caterers.

• Led end-to-end marketing strategy and commercial growth across seven hospitality brands, aligning brand positioning, digital marketing, promotions, customer acquisition, and communications with business objectives.
• Integrated and optimised the home-delivery app and online ordering ecosystem, achieving 501 orders and PKR 1.90 million in sales during the final 30-day reporting period, with an average order value of PKR 3,792.
• Strengthened digital customer acquisition and retention, achieving a 78.57% new-order share and 21.43% repeat-order share, while optimising the customer journey across online ordering channels.
• Directed Google Ads, Meta Ads, SEO, CRM, Google Analytics, Google Tag Manager, Meta Pixel, and Google Business Profile, using performance data to improve acquisition, conversion, customer engagement, and marketing ROI.
• Managed marketing budgets, agency relationships, creative production, strategic financial partnerships, seasonal campaigns, PR, influencer marketing, product launches, and digital channels including YouTube and TikTok.

MARKETING MANAGER at Silver City Housing Scheme (2022-06 – 2026-02)

Led strategic marketing initiatives supporting residential real estate sales across Pakistan and international investor markets.

• Directed integrated marketing campaigns across Pakistan, UAE, and Qatar.
• Increased campaign CTR by 10% and overall brand visibility by 15%.
• Developed market-entry strategies for Oman and UK luxury real estate markets.
• Delivered an average 4.5x ROAS across Google Ads and Meta campaigns.
• Improved conversion rates by 8% through targeted customer engagement and market repositioning.
• Built relationships with 50+ real estate brokers, contributing to a 30% increase in referral-based sales.
• Partnered with sales leadership to strengthen CRM, lead management, and campaign-to-sale alignment.

MARKETING MANAGER at Home Key Enterprise (2022-08 – 2023-08)

Concurrent project-based/remote engagement following transition to Silver City Housing Scheme. Managed integrated marketing campaigns for New Metro City, Capital Smart City, Rudn Enclave, and Cuesta High-Rise, supporting customer acquisition, sales growth, and market positioning.

• Increased qualified leads by 40% through targeted digital marketing campaigns.
• Reduced Cost per Lead by 15% through SEO, SEM, PPC, and CRM optimization.
• Achieved 20% market penetration within six months.
• Improved landing-page conversion rates by 10% through A/B testing and user-experience optimization.
• Strengthened relationships with 10+ major broker networks, contributing to increased direct sales.

SENIOR MARKETING & COMMUNICATIONS MANAGER at Pearl Global City Dina/Jhelum (2021-06 – 2022-08)

Led integrated marketing and communications initiatives supporting residential sales, brand positioning, customer engagement, and market development.

• Developed marketing strategies aligned with commercial and sales objectives.
• Conducted market research and competitor analysis to identify market opportunities.
• Delivered digital and print campaigns that increased customer engagement by 15%.
• Collaborated with sales teams to strengthen campaign performance and lead generation.

MARKETING MANAGER at H.A. Shah Group of Companies (2015-08 – 2021-06)

Led marketing initiatives across multiple technology, scientific, industrial, and life sciences businesses representing international brands, including H.A. Shah & Sons, Proline Turkey, Eco Biosciences, and Lab Genetix.

• Managed branding, product marketing, exhibitions, corporate communications, and market development across four specialized business divisions.
• Organized and managed 15+ international trade exhibitions across Pakistan, Bangladesh, and Sri Lanka.
• Developed marketing campaigns supporting genomics, biometrics, laboratory solutions, molecular technologies, and industrial products.
• Coordinated with international principals, suppliers, technical teams, and research partners to strengthen market positioning and business development.

MARKETING & VISUAL COMMUNICATIONS SUPERVISOR at LINEart Designers (2007-12 – 2015-08)

Led branding, visual communications, advertising, and integrated marketing initiatives for real estate developers, corporate organizations, NGOs, diplomatic missions, and international clients.

• Contributed to the successful launch of 40+ real estate developments across Pakistan.
• Led branding, advertising, corporate identity, and integrated communication projects.
• Managed and mentored a multidisciplinary creative team of 8+ designers and content specialists.
• Delivered projects for the Swiss Embassy, Brazil Embassy, Kenya Embassy, ActionAid, ICRC, NCR, and SAAB Group.

Master's in Communications & Media – London Metropolitan University (2010)

Bachelor of Arts (Hons.) in Visual Communications – London Metropolitan University (2007)

A-Level in Art Studies – Croydon College (2003)

O-Level in General Studies – Croydon College (2001)