Muhammad Hamza

I help businesses get found, generate leads, and grow through SEO, paid media, and marketing teams that actually execute.

Most businesses have the same three problems: they're invisible on search, their ads burn budget without results, and their marketing team lacks direction. I fix all three. In 7+ years working with companies across 9 countries — US, UK, UAE, Saudi Arabia, Australia, Germany, Canada, Netherlands, and Morocco — I've built SEO systems that generate millions of impressions, run paid campaigns that turn budget into qualified pipeline, and led teams of 60+ people to execute marketing that moves the number that matters: revenue. 24.5M organic impressions generated · $4K/mo paid media → 100+ leads/mo · 60-member marketing & sales team led · 9 countries · 100+ SEO clients ranked

Marketing Specialist — Owned the full marketing function at SK Financial CPA LLC (2023-04 – 2026-06)

Problem: A US accounting firm with no search visibility and no paid lead generation pipeline. Goal: make them findable and turn their marketing budget into a predictable flow of qualified client enquiries.

• Built an SEO strategy that generated 24.5 million organic Google impressions in 12 months — moving the firm from invisible to consistently ranking for high-intent accounting and tax keywords across the US
• Turned $4,000/month of paid media (Meta + LinkedIn Ads) into 100+ qualified client queries per month — by targeting the right audience, writing ads that speak to business owners' actual problems, and optimising continuously for cost-per-lead
• Built and reported Looker Studio dashboards that gave leadership real visibility into what was working — linking marketing activity directly to booked consultations
• Ran the entire marketing stack: SEO, paid, social, email, CMS — giving the firm a single accountable point for all digital marketing performance

Marketing & Sales Manager — Built the team from zero at Digilien (2022-10 – 2023-01)

Problem: A new UAE marketing agency with no team, no clients, and no systems. Goal: build the marketing and sales operation from the ground up and bring in first revenue.

• Hired and structured a 60-member marketing and sales team from day one — building department processes, workflows, KPIs, and accountability structures that gave the agency the capacity to take on clients immediately
• Developed the agency's go-to-market strategy and ran the sales process that brought in the first client base — outbound, inbound campaigns, and direct pitch — establishing Digilien's revenue foundation in a competitive UAE market
• Managed client SEO and Google Ads accounts while simultaneously building the internal team — wearing both the leadership and delivery hat until sufficient team depth was established

Marketing Consultant — Built lead generation from scratch at Path Accountants Ltd (2024 – 2025)

Problem: UK accounting firm with no digital marketing presence and no consistent way to attract business clients online.

• Designed and executed the firm's first end-to-end digital marketing strategy — SEO, Google Ads, and content — creating a working lead generation engine where none had existed
• Restructured the website's SEO architecture and content to rank for terms UK business owners actually search when they need an accountant — driving qualified organic enquiries

Google Ads Expert — Turned budget into measurable results at Adshare Ltd (2023 – 2024)

Problem: A UK ad agency needed a Google Ads specialist who could manage client accounts and improve campaign ROI across multiple industries.

• Managed Search, Display, Shopping, and Performance Max campaigns across multiple client accounts — reducing wasted spend and improving ROAS through disciplined keyword management and bid strategy
• Ran systematic A/B tests on ad copy and landing pages — turning data into decisions that consistently lowered CPA and raised conversion rates across the portfolio

Marketing Manager — Grew patient acquisition in competitive health market at Doctor Health (2023 – 2024)

Problem: Australian telemedicine portal struggling to acquire patients through digital channels in a competitive, trust-sensitive healthcare market.

• Led SEO, Google Ads, Meta Ads, and local search strategy — growing organic visibility and driving consultation bookings as the primary conversion goal
• Optimised Google Business Profiles across major Australian cities to capture high-intent local health searches that convert at significantly higher rates than national campaigns

Marketing Consultant — Connected marketing to the sales pipeline at Wilspun (2023 – 2024)

Problem: GCC Zoho reseller generating leads but losing them in a disconnected gap between marketing campaigns and the sales team's follow-up.

• Integrated Zoho CRM with paid campaigns to create automated lead nurturing workflows — so every lead from LinkedIn and Google Ads was captured, scored, and handed to sales at the right moment
• Developed B2B LinkedIn and Google Ads campaigns that targeted GCC business owners actively evaluating CRM solutions — reaching buyers at the moment of intent

Marketing Specialist — Reached US real estate clients from Pakistan at ReaLandVA's (2022-06 – 2022-10)

Problem: A real estate VA call centre needed to reach Texas-based property agents and buyers and convince them to use a remote VA service for property quote qualification.

• Built targeted paid social and Google Ads campaigns focused on Texas real estate professionals generating inbound enquiries for VA and lead qualification services from a market 7,000 miles away
• Developed content and social media positioning that built trust and credibility for a remote VA service in a relationship-driven US real estate market

Marketing Manager — Led international client portfolio at Ketalyze (2021 – 2022)

Marketing agency. Managed a portfolio of international clients across coaching, wellness, arts, mental health, and publishing each with distinct audiences and marketing challenges.

• Led marketing strategy, SEO, paid media, and social campaigns for 5+ international clients across the US, Germany, and Morocco — acting as the senior marketing lead for each account
• Managed client relationships end-to-end: strategy, execution, reporting, and ongoing optimisation contributing to repeat engagements and portfolio growth

Bachelor in Information Technology (IT) – Virtual University, Pakistan (2022)