Muhammad Irfan

Amazon PPC Specialist with hands-on experience running Amazon advertising for private label brands through agency work. Comfortable managing Sponsored Products, Sponsored Brands, and Sponsored Display campaigns from setup through day-to-day optimization, including keyword research, ASIN and competitor targeting, bid management, and budget control. Focused on keeping ACoS, TACoS, and ROAS on track while scaling ad spend profitably.

Trained through the Amazon Private Label Bootcamp and still active in the Enabler community, supporting new sellers getting started on Amazon.

Amazon PPC Specialist - AMZ Glow Goro

(2023-09)

Manage Amazon PPC campaigns end to end for private label brands, including Sponsored Products, Sponsored Brands, and Sponsored Display, from campaign setup through daily optimization.

• Run keyword research and search term mining on a regular basis to find new opportunities and cut spend on terms that aren't converting.
• Build and refine ASIN targeting and competitor targeting campaigns to pick up extra visibility on competitor listings.
• Adjust bids, budgets, and campaign structure based on ACoS, TACoS, and ROAS so ad spend stays profitable as campaigns scale, while keeping an eye on account health and advertising policy compliance.
• Prepare weekly and monthly performance reports for clients and walk them through what changed and why.

Amazon Private Label Specialist - Ecom Valley

(2022-10 - 2023-05)

Got hands-on experience across Amazon Private Label operations, including keyword research, listing support, and supplier coordination through Alibaba and 1688.

• Ran keyword research to support listing creation and early PPC planning ahead of product launches.
• Assisted with inventory planning and account health monitoring across active listings.

Senior Member, Support Team - Enabler Ecosystem

(2022-02 - 2022-10)

Completed the Enabler course and selected as a senior member of the support team, helping entrepreneurs and new Amazon sellers understand Private Label processes.

• Took part in knowledge-sharing sessions and collaborative learning activities focused on e-commerce and digital business growth.

BBA - Abdul Wali Khan University Mardan (AWKUM) (2022)

Diploma - Information Technology - Peshawar Institute of Education (2021 - 2022-08)

Amazon Private Label Bootcamp (Batch 18) (2021-10 - 2021-12)